#USA #Alpharetta #Arclin #Material Science #Branding

Arclin Unveils a Striking New Brand Identity

On November 12, 2024, Arclin, a prominent company in the material science sector, announced an exciting rebranding initiative aimed at enhancing its image and aligning with its evolving vision. This change comes as a significant step in the company’s journey to not only present its innovative products but also to redefine its role in key market segments.

The Journey to Rebranding

Over the past year, Arclin engaged in a thorough research and development process. Initially, the company's team collaborated closely with stakeholders, customers, and industry experts to gather insights regarding its strengths, value propositions, and potential growth areas. Mark Glaspey, Arclin's Chief Operating Officer, emphasized the importance of this research phase, stating, "It enabled us to target our efforts and align internally so we can better represent our true value and potential to various internal and external audiences."

Working alongside Matchstic, a brand identity agency based in Atlanta, Georgia, Arclin underwent a transformation from a chemical and application company to a global leader in essential formulation technologies. This partnership has been pivotal in enhancing the company's brand positioning in the competitive market. Furthermore, Arclin's rebranding effort included a comprehensive overhaul of its website, in collaboration with Whiteboard, a company from Chattanooga, Tennessee, resulting in a more user-friendly platform that better showcases the company’s extensive product offerings.

The New Brand Identity

Arclin's new logo, inspired by a deconstructed cube, reflects the company's commitment to original thought and innovation. The dynamic shape signifies ongoing movement and momentum, embodying Arclin's dedication to delivering life-changing products. The eye-catching vibrant orange color marks a bold shift from its previous brand palette, symbolizing a confident transition that positions Arclin as a leading player in material science. Jana Wright, Arclin's Vice President of Brand and Marketing, commented, "This change is representative of a confident shift, which positions Arclin as a prime player in the material science field. Our new logo embodies our philosophy of technological precision and innovation."

The new typographic logo features stencil lettering, artistically highlighting the relationship between the visible and the invisible through intentional spacing within the characters. This design elegantly illustrates the unseen science that serves as the backbone of Arclin's products—critical technologies that are integral to essential protective materials across multiple industries, often enhancing lives in ways that go unnoticed.

A New Chapter for Arclin

Bradley Bolduc, President and CEO of Arclin, expressed the transformative scope of the rebranding: "We have existed for many years, but have never fully encapsulated what we do. This is a complex process that produces polymers and materials impacting numerous products and life areas. We've often found ourselves in the background of this narrative. Now is the time to change that perception and highlight our transformation over the past five years, boldly reshaping how we present ourselves to our employees, clients, and the broader industry."

About Arclin

Founded in Alpharetta, Georgia, Arclin is a leader in material science, specializing in polymer technologies, engineering products, and specialized materials for various applications including construction, agriculture, transportation infrastructure, weatherproofing, fire protection, pharmaceuticals, nutrition, electronics, design, and more. With a global presence, including manufacturing facilities in the United States, Canada, and the United Kingdom, Arclin serves customers worldwide, further solidifying its commitment to innovation and leadership in material science. For further insights, visit www.arclin.com.