#Canada #Quebec #Baking Mixes #Farinart #Saint-Cyrille

Farinart Expands Its Business Horizons in the Baking Sector

Farinart, recognized for its expertise in processing grains and seeds specifically for the baking industry, has recently made a significant jump into the baking mixes market. This strategic diversification is set against the backdrop of an ever-growing demand for convenient and healthy baking solutions among consumers.

New Production Facility

Located in Saint-Cyrille, Quebec, the new facility is outfitted with a cutting-edge industrial dry blender and versatile packaging machinery, enabling the production of various formats such as 400g, 2kg, and 22.7kg bags. This new capability will empower Farinart to craft a vast array of customized baking mixes that maintain standardized quality across all batches.

Elisabeth Brasseur, Farinart's VP of Sales and Innovation, stated, "Given the promising growth forecasts within the baking mixes sector, we found it naturally strategic to enter this market. There is a substantial rise in consumer interest for locally sourced and health-conscious products, a demand that we are uniquely equipped to address."

Supporting Local Farmers

The company maintains robust partnerships with farmers throughout Quebec and larger Canada, sourcing the majority of its grains from North American farms. Over 40% of their grain comes directly from Quebec farmers, with 25% sourced from other Canadian producers. This localized approach not only simplifies the supply chain for their customers but also promotes the availability of fresh, local ingredients.

Meeting Consumer Preferences

Relevant market analysis indicates a growing consumer inclination towards cleaner labels and healthier ingredient options. Farinart's commitment to sustainability and healthy living resonates with this trend. Their in-house research and development team is dedicated to formulating nutritious, tailor-made baking mixes that cater to modern dietary preferences.

Such offerings include ready-to-use baking mixes for a diverse range of products, including brioche buns, potato rolls, cookies, cakes, brownies, muffins, pancakes, waffles, and granola bars. These mixes are designed to help bakeries and retailers meet specific dietary requirements—whether they are organic, allergen-free, or vegan.

Focus on Quality Assurance

Farinart ensures that all products adhere to strict quality assurance guidelines, which include the capability to produce blends with specific allergen restrictions. Customers can choose options like "with sesame, without soy," or "without sesame and soy," ensuring safety for those with allergies. Moreover, the company emphasizes that all its facilities are SQF certified, guaranteeing that they are peanut and nut free.

Conclusion

As Farinart takes this bold step into the baking mixes market, it's not merely an expansion of their product line but a strategic move that aligns with market trends and consumer preferences. With a focus on quality, local sourcing, and health-conscious offerings, Farinart is well-positioned to thrive in this competitive landscape. Bakeries and retailers now have the opportunity to simplify their operations while launching unique and innovative products that meet the modern consumer's needs. This entry into the baking mixes market is just the beginning for Farinart, marking a promising chapter in their ongoing commitment to support the baking industry.