#United States #Mount Vernon #USA manufacturing #Boh Bah Inc. #BobaVida

Boh Bah Inc. Expands Manufacturing Operations in the USA

In a decisive move to strengthen its foothold in the U.S. market, Boh Bah Inc., the creator of the popular BobaVida® brand, has announced the opening of a new manufacturing facility in Mount Vernon, Missouri. This facility, covering a substantial 50,000 square feet and registered with the FDA, marks a significant expansion for the company, which aims to grow its domestic production capabilities in response to the surging demand for its innovative popping boba products.

The grand opening of the new factory occurred on January 5, 2026, and it boasts a space that is over five times larger than the company's previous manufacturing site. This expansion is pivotal for Boh Bah Inc., representing their commitment to elevating the standard of boba production in the United States, particularly as interest in high-quality, homegrown boba products continues to rise.

Rethinking Boba Production

Since its launch in 2023, BobaVida has quickly established itself as a leader in the U.S. popping boba market. Several key strategies have driven this growth:

• - Cultural Relevance: By addressing the need for a cultural shift, Boh Bah Inc. has successfully introduced a product that resonates well with American consumers while maintaining authentic flavor experiences.
• - Local Manufacturing Benefits: The company recognizes the logistical benefits inherent to U.S. manufacturing, including lower transportation costs and shorter lead times, which contribute to fresher products.
• - Quality Ingredients: Focusing on high-quality, locally sourced ingredients has allowed the brand to create products that cater to American tastes, which have traditionally found their roots in Asian boba culture.
• - Strategic Partnerships: They have secured key licensing agreements with established flavor brands, ensuring a broader product offering and brand recognition in the highly competitive beverage market.

Founder and CEO Scott Van Rixel elaborated on the strategy behind this expansion, highlighting a natural shift in the market. “The entire market was ripe for a change,” he noted. “I saw how much my daughter and her friends loved boba, but as a parent, I also recognized the need for a higher-quality USA-made version—one elevated from traditional lower-quality ingredients and with a more Americanized palate in mind.”

A Commitment to Quality

Boh Bah Inc.'s decision to ramp up its manufacturing in the U.S. is driven by a long-standing belief in the benefits of domestic production. The company argues that U.S. manufacturing translates to enhanced product quality, innovative capabilities, and deeper connections with American consumers. Amid a landscape where much of the boba category is still reliant on overseas production, Boh Bah Inc. is firmly committed to its Made-in-the-USA philosophy, actively contributing to economic growth and job creation within the country.

Guided by Managing Director Benjamin Masters, PhD, who brings over 25 years of experience from both the U.S. and China, the company is poised for continued success. He noted the current climate, considering fluctuating tariffs and international logistics costs, favors domestic production. “With tariffs and international logistics costs changing the game, the atmosphere is perfect to transition more manufacturing to the USA,” he stated.

Looking Ahead

As Boh Bah Inc. solidifies its presence in the heartland of America, the company is dedicated to investing further in Missouri, with plans to add more equipment and jobs at the new facility. This not only reflects an optimistic outlook for the company but also a commitment to enhancing the local economy.

Consumers interested in exploring BobaVida's innovative range of popping boba products can visit their official website at www.bobavida.com. Products are also readily available at major retailers and various stores nationwide, making it easier for the public to enjoy this exciting addition to the beverage landscape.

Boh Bah Inc. is proudly U.S.-based and focuses on delivering premium boba experiences across a variety of applications in beverages, desserts, and specialty foods. With this latest development, the company is set to redefine the boba market while catering to a growing audience that values quality and local production.

With a vision for sustainable growth and consumer-friendly offerings, Boh Bah Inc. continues to lead the charge in the boba industry, embracing innovation and integrity in every product it creates.