Celebrate the FJ CRUISER Legacy with a Unique Pin Badge
On July 19, 2025, a new item hitting the shelves is set to excite fans of the beloved TOYOTA FJ CRUISER. Produced and designed by the Japanese company Storyteller, this handcrafted pin badge encapsulates the essence of the once-popular SUV, which has been lovingly recreated in a palm-sized format.
A Tribute to a Beloved SUV
The TOYOTA FJ CRUISER was cherished by many during its production run from 2010 to 2018. With its eye-catching round headlights and vibrant color palette, the SUV was more than just a vehicle; it was a fashion statement. This pin badge opens the door for fans to carry a piece of that adventure with them, whether they once drove the FJ CRUISER, still own one, or simply appreciate its iconic style. Imagine adding this unique accessory to your ensemble as a conversation starter or a nostalgic nod to your travels.
Vibrant Colors that Capture Attention
One of the standout features of the FJ CRUISER was its array of striking colors designed to catch the eye. The new pin badges will be available in four attractive colors: Yellow, Black, Blue, and Beige. Each color captures the SUV's playful spirit that has made it an enduring favorite among fans—especially those in international markets who were drawn to its dynamic design. With these choices, collectors and enthusiasts alike can express their personal style while celebrating the beloved FJ CRUISER.
Release Details
Here's what you need to know about this exciting release:
- - Available From: July 19, 2025
- - Price: Each TOYOTA FJ CRUISER pin badge is set at an affordable price of ¥1,650 (tax excluded: ¥1,500).
The pin badges will be available for purchase through various online platforms and select retailers across Japan. Check out the following locations to grab one for yourself:
- cotomonomarche LUMINE Omiya
- cotomonomarche AEON Lake Town Kaze
- cotomonomarche Tokyo Solamachi
- cotomonomarche Tokyu Plaza Shibuya
- cotomonomarche Tokyu Plaza Ginza
- thesaccacafe, Storyteller Headquarters
- cotomonomarche Mitsukoshi Toyota
- cotomonomarche Nagoya Matsuzakaya
- cotomonomarche Shin Shizuoka Cenova
- BUTTON&CUFFLINKS at Lucua Ise
- cotomonomarche AMU Plaza Oita
- cotomonomarche AMUEST Hakata
- cotomonomarche AMU Plaza Kumamoto
If you're a retailer interested in carrying these delightful pin badges, please reach out via the official company website for inquiries.
About Storyteller
Founded in 2014, Storyteller is headquartered in Komae City, Tokyo, and specializes in innovative products that merge design with everyday convenience. The company operates its original brand BUTTON&CUFFLINKS, which debuted in 2020. Their philosophy centers around "My Daily Accessory," offering a range of customizable accessories that reflect daily moods and styles. After years of honing their craft, they have expanded their offerings to include licensed character products featuring well-loved characters such as Snoopy and Rilakkuma, enhancing their brand and customer appeal.
To stay updated about new collections or collaborations, follow them on Instagram
here or visit their official website
here.
As the release date approaches, FJ CRUISER enthusiasts and fashion aficionados have much to look forward to. Whether you’re adding this pin badge to your wardrobe or gifting it to a fellow fan, it promises nostalgia wrapped in stylish flair—perfect for every occasion.