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LG Unveils Vision for AI-Driven Mobility at CES 2026

LG Electronics (LG) is set to inspire the automotive world at CES 2026 with an immersive exhibit unveiling their future mobility concept. This showcase brilliantly integrates technology into in-vehicle experiences, redefining how drivers and passengers interact with their environment through the new principle of 'Affectionate Intelligence.' By merging cutting-edge AI solutions with automotive innovation, LG aims to enhance every aspect of the driving experience.

The core of this immersive space is centered around three remarkable innovations: the Mobility Display Solution, the Automotive Vision Solution, and the In-Vehicle Entertainment Solution. Each solution showcases advanced technologies tailored to the unique needs of vehicle occupants while emphasizing safety and emotional connection.

Mobility Display Solution
This innovative solution revolutionizes the windshield by turning it into an intelligent interface. Visitors to the exhibit can experience how AI can dynamically present relevant driving information directly onto the glass. For instance, as vehicles approach a traffic light, the system can display the remaining wait time, ensuring drivers focus on the road. In autonomous driving mode, the display can even create engaging visual narratives, transforming mundane journeys into captivating experiences, like visualizing cherry blossom petals on a scenic country lane.

Automotive Vision Solution
Safety is paramount, and LG’s Automotive Vision System addresses this with an advanced in-cabin sensing feature. This technology is designed to track driver movements, gaze direction, and even subtle gestures, allowing for a richer understanding of the occupant's state. Through eye tracking and gesture recognition, the system dynamically adjusts displays to present context-aware information based on who is interacting with the vehicle. If, for instance, a passenger gazes at a digital advertisement, the system can seamlessly present more information related to that content — all enhancing user awareness while ensuring safety remains uncompromised.

In-Vehicle Entertainment Solution
Entertainment during travel plays a crucial role in enriching the journey experience. LG's In-Vehicle Entertainment Solution is designed to cater to individual preferences by providing personalized content recommendations, recalling memorable moments associated with specific locations, and enabling real-time video calls. Travelers will be able to experience AI-generated suggestions during long drives that satisfy their tastes, turning their vehicle into a hub for social connection and entertainment. This innovation could even bridge communication gaps through features like sign language interpretation for conversations that require understanding across different communication methods.

Eun Seok-hyun, the president of the LG Vehicle Solution Company, emphasized the drive towards innovation: "We are bringing our future mobility vision to life by embedding AI across our solutions — many of which, including in-cabin sensing, are already in production with global OEMs. By accelerating these innovations to market, we aim to pioneer the era of AI-driven vehicles in the years ahead."

The display of LG's AI-Powered In-Vehicle Solutions will take place at CES 2026, scheduled from January 6-9 at booth #15004 in the Las Vegas Convention Center. Visitors will undoubtedly experience firsthand how technology can elevate the automobile landscape while paving the way towards a future where smart mobility is grounded in human connection and efficiency.

As part of the LG Vehicle Solution Company’s commitment to innovation in mobility, this showcase underscores their dedication to providing intelligent solutions within the automotive industry. For more information about LG’s advanced solutions in mobility, visit their official website or subscribe to their updates. As we look forward to a new era of vehicle technology, LG is setting the stage for exciting developments in AI and automotive integration.