#United States #New York #Colangelo & Partners #Vinhos Verdes #TEXSOM 2026

Vinhos Verdes Launches 2026 U.S. Campaign with Colangelo & Partners

The renowned Vinhos Verdes Demarcated Region, celebrated for its wide-ranging and versatile wines, is gearing up for an exciting 2026 marketing campaign in the United States. In collaboration with Colangelo & Partners, the agency responsible for promoting several notable wines, this initiative aims to reinforce the presence and appreciation of Vinhos Verdes wines among U.S. consumers.

Campaign Overview

The upcoming marketing strategy focuses on a multifaceted approach that includes a variety of events and educational efforts designed to elevate the visibility of Vinhos Verdes wines. Key components of the campaign involve:

• - Targeted Trade Tastings: Taking place in cities like Austin on May 28 and Denver on June 1, these immersive tastings will allow industry professionals to experience the diverse offerings of Vinhos Verdes firsthand. Attendees will engage in a masterclass and a Grand Tasting, showcasing the unique grape varieties and innovative production methods from the region.

• - By-the-Glass Masterclasses: Scheduled in major cities such as New York, Miami, and Los Angeles between June and July, these masterclasses will spotlight premium wines, including older vintages that exhibit depth and complexity. Top on-premise professionals will learn how to position these wines as exceptional options for their by-the-glass programs, reinforcing the versatility of Vinhos Verdes wines across various cuisines.

• - Sommeliers Masterclasses in Monção & Melgaço: Focusing on the leading premium expressions of Vinhos Verdes, these masterclasses will cater specifically to sommeliers in New York and Miami. The sessions will explore the terroir, stylistic diversity, and aging potential of the wines from this sub-region, aiming to aid sommeliers in trade-up opportunities and premium placements.

• - Participation in TEXSOM 2026: After a successful presence at the event in previous years, Vinhos Verdes will again take part in TEXSOM, one of the premier gatherings for wine professionals in the U.S. The goal is to strengthen relationships with sommeliers, buyers, and educators while highlighting the region's diversity and evolving quality.

Broader Initiatives

In addition to the aforementioned events, the campaign will include several initiatives aimed at engaging the wider community, such as:

• - Sommelier and Chef Immersion Trips: Inviting top professionals to visit the Vinhos Verdes region will provide them with firsthand experience, helping them understand the essence of the wines.
• - Media and Influencer Visits: These hosted experiences aim to build deeper connections with the media and influencers, ensuring they can communicate the quality and uniqueness of Vinhos Verdes wines.
• - Digital Partnerships and University Collaborations: Strategic collaborations will engage emerging industry talents, further deepening the reach and appreciation of Vinhos Verdes wines in the U.S.

A Legacy of Diversity

Established in 1908, the Vinhos Verdes Demarcated Region in northern Portugal is renowned for producing wines with minerality, freshness, and lively acidity. It encompasses various unique expressions, from rich and structured Alvarinho to the floral Loureiro and full-bodied Avesso. The diversity of styles and flavors are essential to understanding why Vinhos Verdes wines are celebrated not just regionally but across the globe.

Colangelo & Partners, recognized as a premier fine wine and spirits communications agency in the United States, will be instrumental in executing this campaign with a focus on creative strategies that yield high-quality engagement with both media and the industry.

Conclusion

With a commitment to showcasing the freshness and versatility of Vinhos Verdes wines, the strategic partnership with Colangelo & Partners promises to bolster awareness and appreciation in the competitive U.S. wine market. As the campaign unfolds throughout 2026, stakeholders and enthusiasts alike can anticipate exciting developments and a deeper understanding of what Vinhos Verdes has to offer.