PURE KICK Celebrates Forza Motorsport's 20th Anniversary With a Unique Energy Drink Launch

PURE KICK Celebrates Forza Motorsport's 20th Anniversary with Limited Edition Forza Fuel Energy

As Forza Motorsport marks its two-decade milestone, PURE KICK has entered the scene with an exciting launch of Forza Fuel Energy, a specially crafted drink mix designed for gamers. The brand, known for its zero-sugar energy and hydration products, aims to provide fans the energy they need for those long gaming sessions.

The limited-edition drink mix is not just about refreshing hydration—it’s also a gateway into the Forza gaming community. Each Forza-branded packaging unlocks a free month of the Xbox Game Pass Ultimate for new members, valued at $19.99. This unique promotion is perfect for gamers looking to dive deeper into the Forza Motorsport world.

Exciting Flavor Lineup

In its anniversary celebration, PURE KICK is offering a total of four flavors that combine hydration with energy. These include the newly debuted Forza Fuel Energy and Blood Orange Energy, alongside their popular Arctic Wave Hydration and SONIC Limeade Hydration. The latter allows fans to enjoy one of SONIC® Drive-In's iconic drink flavors conveniently, wherever they go.

Amy Pagels, the Senior Vice President of Marketing at The Jel Sert Company, expressed the brand's commitment to enhancing the gaming experience, stating, “We recognize that Forza Motorsport fans want energy and hydration from the opening lap to the final checkpoint.” This partnership is not only a celebration of a gaming milestone but also aims to foster a community that values speed, focus, and accessibility to hydration and energy.

Summer Engagements for Fans

As part of this initiative, PURE KICK plans a summer filled with consumer engagement activities. They will be present at IGN Live in Los Angeles on June 7 and 8, showcasing product samplings and hosting influencer unboxing events across TikTok, Instagram, and YouTube platforms. Additionally, consumers who purchase the exclusive Arctic Wave Hydration at Family Dollar can enter a social sweepstake from May 1 through August 31 for a chance to win Forza Motorsport Premium Edition game codes with no purchase necessary.

To discover more about the 20th Anniversary celebration of Forza Motorsport and its in-game tributes, fans can visit forza.net/20th-anniversary.

Nutritional Information

Forza Fuel Energy and Blood Orange Energy mixes come with low calories, clocking in at just about 10 calories or less per serving, containing no sugar. Each offers a stimulating boost with 80 milligrams of caffeine and is fortified with essential B vitamins including B3, B5, B6, B7, and B12. The SONIC Limeade and Arctic Wave Hydration mixes, on the other hand, contain seven electrolytes and just five calories per serving without caffeine.

Retail Availability

All four drink mixes—Forza Fuel Energy, Blood Orange Energy, SONIC Limeade Hydration, and Arctic Wave Hydration—are readily available at major retailers like Amazon, Dollar General, and Dollar Tree. The Arctic Wave Hydration, specifically, is exclusive to over 8,000 Family Dollar locations nationwide. They have a suggested retail price of $1.25 and can also be ordered directly from the Pure Kick Amazon storefront, allowing fans to keep their hydration and energy needs in check.

About Pure Kick

PURE KICK, a brand owned by The Jel Sert Company, leads the market in powdered drink mix products. Focusing on zero-calorie hydration and sugar-free energy options, PURE KICK is committed to providing great taste and effective performance for daily activities. The brand is now selling its products in more than 50,000 locations across the United States and through well-known online platforms including Amazon.

For any further information, you can visit purekick.com or follow their social media handle @drinkpurekick. Media inquiries can be directed to Jennie Peters, Vice President of Corporate Communications at The Jel Sert Company.