#United States #Southampton #FreshDirect #groceries #Southampton, New York

FreshDirect Expands with Its First Retail Location

In a significant shift from its nearly 25-year-long online-only operation, FreshDirect, the leading online grocer, is thrilled to reveal the opening of its first physical retail space, FreshDirect on Main, located on Southampton's bustling Main Street. The grand opening is set for Memorial Day Weekend, and the store will remain accessible until the end of December.

This new venture marks an exciting new chapter for FreshDirect, allowing the brand to connect more directly with its customers by providing an experience-driven shopping journey. FreshDirect on Main is designed to evoke the charm and vibrancy of a traditional farmers market, complete with wooden pallets, crates, and natural textures that create a welcoming environment.

The store will offer a diverse selection of products, including seasonal favorites, locally-sourced goods, and the signature fresh groceries that FreshDirect is renowned for. Visitors can expect to find an array of farm-fresh produce, small-batch cheeses, and high-quality olive oils. Items from nearby regional farms, such as Wells Homestead Acres and Deer Run Farms, will also be stocked on the shelves, allowing customers to take home a taste of local flavors.

One of the highlights of this new store is a dedicated Jack's Stir Brew Coffee counter, which will serve signature coffee drinks alongside FreshDirect's delicious buttery croissants and specialty prepared foods. Each shopper will also receive a limited-edition Hamptons-inspired tote bag to enhance their market-style visit.

Beyond a regular grocery shopping experience, FreshDirect on Main aims to offer engaging in-store activities. Upcoming events will include ice cream socials and wine-and-cheese tastings, making the shopping visit a community-oriented experience. In June, FreshDirect will host larger gatherings at an East Hampton house, featuring pizza-making classes and a special