#USA #Chicago #Email Marketing #CRE Automation #Buildout

Buildout Unveils Innovative Email Marketing Solution

In a significant move for commercial real estate (CRE) professionals, Buildout, Inc. has launched a native email marketing tool, which promises to transform how brokers and marketing teams operate. Buildout, known as a pioneer in CRE technology and automation, released this new feature on January 26, 2026, positioning it as an essential add-on to their existing software platform.

Streamlined Operations for CRE Teams

The newly introduced Buildout Email Marketing tool allows users to manage email delivery, contacts, and branded content directly within the existing Buildout system. Executives at Buildout, like CEO Helen Calvin, emphasize that the integration of email marketing reduces the reliance on multiple third-party tools, thereby streamlining processes and giving brokers more time to focus on their core activities.

"This is a major milestone in our product roadmap and signifies where Buildout is headed," said Calvin. "We aim to eliminate unnecessary work and enhance user experience by simplifying tasks within a single platform. Brokers shouldn't have to juggle various systems to execute a marketing strategy."

Addressing Pain Points

Feedback from users highlighted consistent challenges in their email marketing efforts. A recent survey involving over 380 active Buildout customers uncovered that:

• - 33% cited time constraints in creating emails.
• - 27% expressed concerns over insufficient visibility into email engagement metrics.
• - 14% struggled with tools that failed to align with their brand's professionalism.

Calvin pointed out that many brokerage teams have traditionally relied on generic tools that do not cater to the unique needs of commercial deal-making. The Buildout Email Marketing solution is designed specifically for these needs, combining speed and functionality tailored for CRE environments.

Features and Benefits

Buildout Email Marketing is competitively priced as an add-on for users of Buildout Showcase and Showcase+ services, allowing CRE teams to create and dispatch professional emails while maintaining brand consistency. This native feature enhances overall workflow efficiency and reduces the time it takes to bring marketing campaigns to life.

In addition to the core functions, further enhancements, including advanced email editing capabilities and improved data handling features, are on the horizon. During 2026, Buildout plans to unveil multiple upgrades that reinforce its commitment to delivering seamless automation across all brokerage operations, from the initial contact with potential clients through to closing deals.

Educational Opportunities

To showcase the new Buildout Email Marketing features and future enhancements, the company will host an exclusive webinar on January 27, 2026. This educational session aims to give users an insight into how to best leverage these new capabilities to enhance their marketing strategy.

Buildout's Vision

For Buildout, the launch of its email marketing tool symbolizes its dedication to evolving within the CRE tech space. The company, often referred to as the AI deal engine for CRE brokerages, automates processes that allow brokers to focus more on relationship-building and winning listings while Buildout optimizes behind-the-scenes workflows. With over 50,000 brokers utilizing its platform, Buildout is on a path to redefine how deals are managed—from lead generation to final transaction.

As Buildout continues to expand its offerings and enhance the user experience, industry professionals await to see how these innovations will reshape the landscape of commercial real estate marketing.