SAS Named a Leader in Real-Time Interaction Management by Independent Research Firm

SAS Recognized as a Leader in Real-Time Interaction Management

In an era where data reigns supreme, SAS, a prominent global data and AI company, has solidified its place at the forefront of the industry by being named a Leader in The Forrester Wave™ Real-Time Interaction Management Software for Q4 2025. This recognition is not just a badge of honor but an affirmation of SAS's unwavering commitment to empowering organizations with robust and trustworthy decision-making tools aimed at enhancing customer interactions.

The report highlights SAS Customer Intelligence 360 as an analytical powerhouse that equips enterprises with the tools necessary for customer decision-making and engagement orchestration. By harnessing an advanced data science foundation, SAS provides a diverse array of solutions that include predictive modeling, performance optimization, and real-time decision-making capabilities. According to Jonathan Moran, Head of MarTech Solutions Marketing at SAS, the combination of their visionary product roadmap and superior data management capabilities assures brands that SAS remains indispensable in an ever-evolving consumer landscape.

SAS's scoring was impressive across various categories in the evaluation, especially in real-time customer understanding, identity resolution, digital intelligence, and performance optimization. Furthermore, their strategy garnered high scores in vision and roadmap criteria, reinforcing SAS’s innovative approach to customer engagement. This acknowledgment underlines SAS’s role not only as a service provider but as a trusted partner for companies looking to integrate both conventional enterprise decisioning and cutting-edge AI techniques into their operations.

Customer feedback played a critical role in this evaluation, with users indicating the effectiveness of SAS's real-time decisioning in areas such as email and web personalization, mobile app engagement, and customer service support. Moreover, the report notes SAS's commitment to expanding into cloud-native solutions to enhance usability and testing, making them a comprehensive choice for organizations across diverse sectors, including banking, insurance, retail, telecom, healthcare, and entertainment.

As businesses and consumers alike continue adapting to digital transformations, SAS Customer Intelligence 360 remains a pivotal tool. It not only helps in tailoring personalized experiences for customers but also activates customer data to orchestrate seamless journeys throughout various interaction touchpoints.

SAS's longstanding motto, "THE POWER TO KNOW®," encapsulates their mission to turn data into actionable insights. This latest accolade reinforces SAS's position as a trailblazer in data analytics and AI that empowers organizations to forge trusted relationships with their customers through informed decisions.

In conclusion, as market dynamics shift and consumer expectations surge, SAS stands ready to assist organizations in navigating these changes through its exemplary suite of products. Companies seeking to enhance their customer engagement strategies can confidently turn to SAS for support and innovation in their journey towards success.

For more details about SAS Customer Intelligence 360 and to explore its offerings, visit their website.