#Japan #Tokyo #Live Commerce #Tokyo Mode Gakuen #ABITOKYO

Unveiling the Future: Live Commerce Contest by ABITOKYO and Tokyo Mode Gakuen

S Holdings Corporation, headquartered in Shinagawa, Tokyo, is excited to announce the upcoming finals of the much-anticipated Live Commerce Contest in collaboration with Tokyo Mode Gakuen. The final round of this innovative competition will take place on October 15, showcasing the talents of fashion business students who will demonstrate their selling and presentation abilities in a live setting.

A New Era of Shopping Experience

In recent years, live commerce has revolutionized the way consumers shop. As part of S Holdings’ mission, the aim is to popularize a new purchasing experience through live streaming while simultaneously nurturing the next generation of creators. The common customer journey has evolved into a seamless cycle of "viewing → understanding → desiring → purchasing on the spot." In this context, the ability to express oneself and present effectively via streaming has become indispensable in the creative industry. This competition serves as a platform where education and industry unite, offering students practical learning experiences that help hone these vital skills.

Highlights from the Preliminary Rounds

During the preliminary rounds, teams crafted uniquely engaging presentations, each making a distinct impression with their creativity. Their ability to amplify the models' appeal with simple yet effective arrangements, as well as showcasing teamwork through synchronized interactions, truly highlighted the potential within these young creators. The flexibility and innovative ideas displayed, reflective of a student’s perspective, promise exciting growth in the future. Students employed various methods including storytelling, product highlighting, and real-time interactions, enhancing their improvisational and communication skills as they showcased fashion and cosmetics in creative ways.

Finals Details

• - Date: October 15, 2025 (Wednesday)
• - Venue: ABITOKYO Headquarters
• - Agenda: Finalists will engage in live-streamed presentations, receive feedback from judges, and partake in an award ceremony.
• - Judging Criteria: Product comprehension, expressiveness and structure, approachability, viewer engagement, brand resonance, and technical presentation quality.
• - TikTok Streaming Channel: Enyon Channel

Insights from Finalists

Here’s what the finalists had to say:

• - Ryota Kobayashi: "I wanted to take this chance to gain experience as a live streamer. This practical training will surely aid my future business career. I hope to enjoy every moment during the finals!"
• - Shota Hishinuma: "I aimed to give easily understandable explanations in a live format. I want to learn skills beneficial for my future in sales and customer service. My goal is to remain calm during the finals."
• - Mariko Maeda: "I believe taking on this challenge will build my confidence. I also hope to leverage this for my social media activities. Though I’m nervous, I will give my all!"
• - Hana Matsumura: "I saw this as an opportunity to gain a fresh experience. I aim to effectively communicate the brand and product appeal, increasing our fanbase. During the finals, I’ll strenuously highlight the charm of the products!"

Faculty Remarks

The instructors have observed considerable growth in terms of "expressiveness" and "improvisational skills" among students. More notably, students strive to convey the essence of products in their own words within unfamiliar streaming settings. There's promising growth in the ability to adapt based on real-time viewer feedback, further enhancing their flexibility in communication.

Judges' Feedback from ABITOKYO

The expressions of student individuality truly shined through, even within a short time frame. The level of enthusiasm and creativity displayed was impressive. Particularly, those who engaged viewers naturally demonstrated potential for a career as a live streamer. We look forward to seeing strong communication skills and personal charm during the finals.

Vision for the Future

ABITOKYO is dedicated to positioning live commerce alongside traditional retail and e-commerce options as a staple in the shopping landscape. It aspires to establish the profession of live commerce as a recognized career path for younger generations. The upcoming contest serves as a prime opportunity for students to hone their abilities, improve their connection skills, and kickstart their journeys toward becoming future creators and live commerce professionals. Ongoing partnerships with educational institutions will help in creating more engaging platforms for aspiring creators.

Company Overview

• - Name: S Holdings Corporation
• - Location: 3-5-11 Kamiojiyama, Shinagawa, Tokyo
• - CEO: Enyon, CEO
• - Founded: May 14, 2012
• - Capital: 50 million yen
• - Business Focus: Live commerce, live streamer training, branding, apparel, AI, and IT systems.
• - Website: S Holdings

For media interviews and live commerce coverage, please feel free to reach out to our PR team for inquiries.

About Tokyo Mode Gakuen

Situated a mere three minutes from Shinjuku Station, Tokyo Mode Gakuen is a vocational school nurturing professionals in diverse fields including fashion, design, business, interior, graphic, and beauty industries through industry-oriented curricula tailored to individual talents and careers.
Tokyo Mode Gakuen

Join Us Online

• - TikTok Channels:

Enyon Channel
ABITOKYO Channel
Miho Channel

We appreciate your assistance in spreading the word about this event to a broader audience through your media coverage.