#Japan #Tokyo #Kanda #Burton Store

Burton Store Tokyo Kanda: A New Snowboarding Destination

On Saturday, September 6, 2025, Burton will unveil its latest store, Burton Store Tokyo Kanda, located in the vibrant Kanda district of Chiyoda, Tokyo. This store will become the brand’s eleventh location in Japan and the second in Tokyo, following the flagship store in Harajuku.

A Rich History in Snow Sports

The Kanda and Ochanomizu areas have a long-standing reputation as a hub for student life and trendy sports. Historically, from the late 1980s to the early 1990s, the district saw a surge of ski shops catering to the growing interest in winter sports. With the increasing popularity of snowboarding, the region gradually transformed into a dedicated marketplace for snowboard enthusiasts, leading to an array of shops that cater specifically to this sport. Even today, Kanda is renowned for its vibrant snowboarding culture, attracting numerous snowboarders each season seeking gear, apparel, and a unique atmosphere that resonates with the sport.

The Unique Experience of Burton Store Tokyo Kanda

Burton Store Tokyo Kanda not only aims to bring the brand’s offerings to the forefront but also to serve as a cultural landmark within the snowboarding community. Designed to provide customers with a comprehensive brand experience, this store encompasses Burton's mission of understanding and enhancing its purpose—a commitment to people, the planet, and snowboarding.

Upon entering the store, customers will notice a prominent large LED screen on the main wall, showcasing the latest products and brand stories. The store layout features two main areas—the upper floor dedicated to soft goods like the latest apparel, while the lower section focuses on hard goods, including snowboards and boots, all within an expansive setting designed to evoke the atmosphere of the mountains. This setup promises a modern shopping experience where consumers can enjoy discovering the latest gear while feeling the excitement of the snowy slopes.

Emphasizing Experience and Sustainability

Alongside the launch of this new store, Burton is committed to not just offering a wide range of products but also providing valuable information and experiences that enrich the snowboarding journey. Adopting a climate-positive approach, Burton strives to minimize its environmental impact by reducing carbon emissions and investing in sustainable practices.

Burton’s purpose centers on positively impacting everyone involved, limiting environmental footprints, and fostering a culture where people can thoroughly enjoy snowboarding. The brand actively pursues initiatives that respect individuals through fair wages and responsible sourcing, while also creating a community that is inclusive and welcoming.

To fortify its commitment to sustainability, Burton has set ambitious goals for 2025, aiming for climate positivity through significant carbon footprint reductions and transformative investment strategies that contribute to long-term ecological health.

A Pioneering Force in Snowboarding

Founded by Jake Burton Carpenter in 1977, Burton has been at the forefront of snowboarding since its inception. The brand has evolved from creating snowboards in a Vermont garage to establishing itself as a global leader in outdoor and winter sports equipment, thanks to its innovative product lines and community-driven efforts.

Being the first company in the snowboarding industry to achieve B Corporation certification, Burton prides itself on its social and environmental responsibility. Now owned by Donna Carpenter, the company maintains a strong presence in the U.S. and has expanded its operations in Europe, Asia-Pacific, and more, showcasing the global appeal and impact of snowboarding culture.

Conclusion

As the excitement builds towards the grand opening of Burton Store Tokyo Kanda, it stands not only as a retail space for snowboarding gear but also as a testament to the enduring passion for the sport. By promoting sustainability and community engagement, Burton continues to inspire the next generation of snowboarders, enhancing the sport's legacy while preserving the beauty of the mountains we all cherish. For more information, visit www.burton.com.