C3 and United Parks Launch Exciting Culinary Collaboration for Theme Parks

In a groundbreaking move, Sam Nazarian's culinary company, C3, has announced a new collaboration with United Parks Resorts. This partnership seeks to enhance the dining experiences available at popular theme parks. C3, a leader in connecting audiences with innovative food brands, will bring unique culinary offerings to visitors seeking memorable experiences during their visits.

The first highlight of this collaboration was unveiled at Busch Gardens Tampa Bay during the seasonal Howl-O-Scream event, where guests were introduced to TOMA, a unique culinary brand developed by Sofia Vergara and her son Manolo Gonzalez Vergara. TOMA offers modern interpretations of classic Latin American dishes that captivated attendees, making it the perfect fit to kick off this partnership.

Geoff Madding, C3's COO, expressed enthusiasm about this collaboration, stating, "We are excited to launch our collaboration with United Parks Resorts as it will introduce C3 brands to a new demographic consisting of locals and visitors alike in new markets throughout the country."

The collaboration aims to provide park visitors with convenient, chef-driven culinary options. In between thrilling rides, guests can grab gourmet meals that are both accessible and delicious. This format caters to the fast-paced environment of theme parks, making it easier for visitors to enjoy exceptional food without sacrificing time during their adventures.

With plans to expand C3’s culinary offerings across United Parks' extensive portfolio, this partnership promises to deliver an impressive array of elevated dining experiences tailored to various tastes and preferences. The collaboration represents a significant shift in the culinary landscape of entertainment venues, as theme parks can now embrace successful food brands that resonate with guests.

Sam Nazarian, founder and CEO of C3, noted, "We are thrilled to bring C3's premium CPG and QSR brands to United Parks Resorts, giving their customers even more reasons to return." He emphasized how this effort not only enhances the dining experience but also seeks to redefine what culinary scenes can be found within amusement parks.

TOMA's success at Busch Gardens has already led to additional offerings as part of the Christmas Town event, running until January 5. This reflects the potential for C3's brands to adapt and cater to seasonal demands while keeping the excitement fresh for returning guests. The plan to introduce further C3 brands at various parks across the United Parks Resorts portfolio will pave the way for truly captivating experiences throughout the country.

Beyond TOMA, C3 has a diverse array of culinary brands including Umami Burger, Krispy Rice, and Sam's Crispy Chicken, among others. This extensive selection allows for a rich variety of options that are sure to delight park visitors and make their experiences even more memorable.

United Parks Resorts, a global leader in entertainment and family fun, is equally enthusiastic about the collaboration. Marc Swanson, CEO of United Parks, expressed excitement about diversifying the food offerings within the parks, noting that the aim is to create "can't miss craveable opportunities to share and enhance a visit to the park."

As this partnership continues to evolve, C3 is set to re-imagine the culinary landscape of theme parks. By harnessing the creativity of iconic culinary talent, alongside innovative technology and market strategies, the collaboration offers a promising pathway towards revolutionizing food service within the entertainment industry.

Ultimately, this collaboration stands to not only benefit the brands involved but also enrich the experiences of millions of theme park visitors, creating lasting memories through enhanced dining excellence. With the expected expansion and introduction of new culinary offerings, hungry visitors can look forward to discovering more of C3's sensational brands across various parks in the near future.