#USA #Atlanta #Deepfake Fraud #Pindrop #voice authentication

Pindrop's 2025 Voice Intelligence & Security Report

Pindrop, a prominent player in voice authentication and fraud detection, has recently released its 2025 Voice Intelligence & Security Report, highlighting a staggering increase in deepfake fraud attempts. The year-on-year data indicates that fraud now occurs in U.S. contact centers every 46 seconds, with a notable surge in synthetic voice attacks across sectors such as retail, banking, and insurance. The statistics tell a troubling story:

• - Retail: Synthetic voice attacks rose by 107%.
• - Banking: A significant 149% increase in fraud attempts.
• - Insurance: A shocking 475% rise in synthetic voice attacks.

A Dramatic Increase in Deepfake Fraud

One of the most startling findings in the report is the 1,300% increase in deepfake fraud attempts, jumping from an average of one attempt per month to seven attempts per day between 2023 and 2024. This has led contact centers to experience their highest levels of fraud in the past six years.

"Voice fraud is no longer a future threat—it's here, and it's climbing at an unforeseen rate," stated Vijay Balasubramaniyan, CEO of Pindrop. He emphasized how deepfake technology, synthetic voices, and AI-driven scams are reshaping the fraud landscape, making it more sophisticated and challenging to combat.

Breakdown of Fraud Statistics

The report details that in 2024, the analysis of over 1.2 billion customer calls revealed:

• - A remarkable 475% increase in synthetic voice attacks specifically targeting insurance companies.
• - A 149% increase in attacks in banks, demonstrating a worrying trend.
• - A 61% rise in incidents involving the theft of personally identifiable information (PII) and bank account data.
• - A notable 26% increase in overall fraud attempts, surpassing initial projections of a 4% rise.
• - A doubling of retail fraud incidents, where one fraud attempt was recorded in every 127 calls—five times higher than in the financial sector.

Evolving Tactics of Fraudsters

Fraudsters are becoming increasingly sophisticated in their methods, utilizing tools such as spoofing-as-a-service platforms, AI-enhanced phishing, and synthetic voice modulation. Many criminals are taking advantage of breached PII data and resources available on the dark web to bypass traditional security measures, making it harder for companies to protect themselves against these evolving threats.

Moreover, the report highlights a new trend where deepfake job candidates are using AI-generated voices and videos to deceive recruiters during remote evaluations, posing significant risks to corporate hiring processes. In response to these threats, Pindrop has introduced Pindrop® Pulse™ for Meetings to detect deepfakes in real-time and help safeguard against impersonation in critical video and audio discussions.

The Expanding Realm of Fraud

The battle against fraud is not limited to voice-related incidents. Pindrop's VISR Report also identified a 704% increase in face swap attacks and a 255% surge in mobile web injection attacks in 2023. Data indicates that AI now fuels 42.5% of all fraud attempts, with nearly one in three being considered successful, underscoring the severity of the ongoing threat landscape.

Projections for 2025

Looking into 2025, Pindrop anticipates that AI-driven fraud threats will experience an extraordinary increase:

• - Deepfake Calls: Expected to rise by 155%.
• - Deepfake-related Fraud: Expected to grow by 162%, representing a significant share of total fraud activity.
• - Retail Fraud: Following a 107% increase in 2024, retail fraud is projected to more than double again in 2025, resulting in one fraud attempt every 56 calls.
• - Contact Centers: Predictions indicate potential fraud exposure of $44.5 billion.

"Fraudsters are evolving at warp speed, necessitating that our solutions advance even quicker," comments Rahul Sood, Chief Product Officer at Pindrop. He emphasizes that Pindrop is committed to innovating continually to help enterprises verify authenticity and build trust amidst this rapidly changing landscape. With a focus on both contact centers and real-time communication channels, Pindrop aims to enhance security and make it more efficient and seamless.

For more insights and to access the full 2025 Pindrop Voice Intelligence & Security Report, visit Pindrop's Official Page.

About Pindrop

Founded in 2011 by industry experts Dr. Vijay Balasubramaniyan, Dr. Paul Judge, and Dr. Mustaque Ahamad, Pindrop is at the forefront of voice security solutions. With headquarters in Atlanta, Georgia, the company is supported by prominent investors, ensuring its commitment to fighting fraud and boosting customer trust and security. Pindrop delivers solutions to some of the largest banks, insurers, and retailers globally, leveraging patented technology to extract valuable intelligence from every call and voice interaction.