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Aderans Launches 'Hair Up α Color El': A New Era of Hair Extensions

Aderans Co., Ltd., a leader in hair and beauty wellness solutions, is set to unveil its innovative hair extension product, 'Hair Up α Color El', on May 20. With a stunning range of over 200 colors, this launch aims to empower individuals to both increase hair volume and express their unique style. The product will be available at Aderans salons nationwide, coinciding with the debut of a new TV commercial.

A Game-Changer in Hair Volume

Unlike traditional hair extensions, 'Hair Up α Color El' allows users to attach a desired amount of hair material to their own hair at various points—such as the roots, parting, or crown—granting a natural feel and seamless blend. Not only does it provide a boost in volume, but it also promises a comfortable wear for up to 24 hours, enhancing everyday hairstyles effortlessly.

The primary focus of this new product is to not just resolve hair volume concerns but to inspire users to enjoy the fun of diverse color options. With a selection of 202 colors, you can achieve various styles like highlights, inner colors, or bold fashion contrasts. This flexibility allows for personalized looks tailored to individual preferences and hair types.

Speedy and Efficient Installation

One of the standout features of 'Hair Up α Color El' is its revamped installation method, which is about 1.6 times quicker than previous models. The new design has reduced the size of the attaching chip by 54%, leading to a more subtle look at the roots and a greater level of comfort. With materials available in 20, 40, or 60 strands, this product caters to an array of volume requirements.

Trendy Application Examples

Voluminous Mash Short Style

• - Me: Adds volume at the back for that airy mash short style.
• - Colors: Uses three shades from gold to brown for a textured look.

Elegant Side Volume

• - Me: Introduces volume around the part for a side silhouette.
• - Colors: Features subtle red-brown and soft pink highlights for a gentle introduction to hair enhancement.

Casual Adult Short Style

• - Me: Adds volume to the bangs and back, promoting a chic, casual short hair look.
• - Colors: Mixes white and black materials with a touch of blue highlights, catering to those transitioning from gray hair.

The Meaning Behind the Name

The naming of 'Hair Up α Color El' embodies the essence of transforming hair struggles into opportunities for creative styling. It promotes the idea that you can enjoy fashionable hair with a natural volume boost. The philosophy behind 'Color El' suggests achieving the perfect look through color while evoking excitement and a fresh sense of self.

Launch and Promotional Campaign

This innovative product will be officially available starting May 20 at all Ladies Aderans salons. In celebration of the launch, Aderans is holding a special campaign offering unlimited hair extensions for 30 minutes for just 43,000 yen (tax included). This campaign continues from May 20 until August 31, allowing customers to experience the new features along with traditional materials during their visit.

New TV Commercial Launch

Alongside the product release, a new TV commercial will also air, featuring the slogan, “Ladies Can Play with Hair!” The commercial highlights the ease with which women can transform their looks to boost their mood, addressing common hair woes.

With 'Hair Up α Color El', Aderans continues its commitment to delivering innovative solutions for hair care and styling.