#Japan #Okinawa #Naha #KIMONO #Furisode Gram

Introduction

On February 5, 2026, Furisode Gram will celebrate the grand opening of its new store in Naha, Okinawa. This kumon specialty store caters specifically to the unique needs of Okinawan women, particularly addressing concerns about average height and design preferences that have often been overlooked in traditional kimono offerings. This newest location follows the successful establishment of their first store in Okinawa City and marks the brand's commitment to providing tailored solutions for local customers.

Background of the Store's Launch

The unique challenge faced by Okinawan women, with an average height of approximately 156 cm—lower than the nationwide average of about 158 cm—has long hindered their ability to find suitable kimono. Many of the designs available were made based on mainland Japan standards, which do not cater to their specific body types.

As part of an initiative to address these mismatches, the Furisode Gram Naha store will focus on providing sizes and styles that resonate with local culture and preferences. This insightful approach is spearheaded by the same team that operates Miss Universe Japan, including the store's representative, Mizuki Sakai, who is also the Okinawa representative of Miss Grand Japan.

Commitment to Local Preferences

Through their independent research, Furisode Gram has identified a unique pattern in the Okinawan market, recognizing the distinct qualities of traditionally favored designs that reflect the vibrant Okinawan culture. For instance, designs such as the 'Bingata-style' kimono, which features large, photo-worthy patterns merging classical and modern styles, will be routinely available in-store. By sourcing directly from the leading cities of Tokyo and Kyoto, they will ensure that these once-rare designs are now accessible and constantly on display in Okinawa.

Unique Products for Okinawan Women

The Naha store aims to showcase popular styles and develop a collection reflecting local tastes, focusing on colors that resonate well in the tropical environment and include elegance refined through gold embellishments.

Why Naha? Japan’s Diverse Fashion Landscape

Furisode Gram’s decision to open in Naha aligns with their vision that encourages Okinawan women to choose attires that truly represent their identity and beauty.

Okinawa has given rise to many successful women, including Miss Universe Japan alumna Kurara Chibana. This ethos that women should express themselves through tailored and fitting outfits drives the initiative behind this grand opening. The store hopes to support women in Okinawa, providing the right outfits for milestone events like coming-of-age ceremonies, graduations, and more.

Proven Success in Okinawa City

The existing Okinawa City location has already laid a strong foundation with its localized approach:

• - A delightfully welcoming atmosphere run by locally sourced staff
• - Comprehensive support for ceremonies from consultations to dressing
• - A transparent pricing structure that values local insight over out-of-reach metropolitan pricing.

These aspects have resonated with clients, leading to highly positive reviews and strong community ties. The new Naha store will expand upon this established model with new, innovative offerings.

Store Details

• - Grand Opening Date: February 5, 2026
• - Location: 1-11-13 Matsushima, Naha City, Okinawa, 902-0069
• - Phone: 098-884-6600
• - Website: Furisode Gram Naha

Media Contact

For more information or media inquiries about this historic opening and the unique insight into Okinawan culture, please contact:
Yui Shimokawa, Furisode Gram
Phone: 0332081611
Email: [email protected]

In conclusion, Furisode Gram’s Naha store is set to revolutionize how traditional kimono is experienced in Okinawa by marrying fashion with cultural relevance, opening doors for many women to embrace and celebrate their heritage.