#Japan #Tokyo #Salesforce #Shimaseiki #Tecnoscape

Transforming Manufacturing with Salesforce: A Case Study of Shimaseiki and Tecnoscape

The digital transformation journey in the manufacturing industry has taken a substantial leap forward, exemplified by Shimaseiki Manufacturing Co., Ltd., a leading company in the knitting machine sector, in partnership with Tecnoscape, Inc. This collaboration focuses on implementing Salesforce solutions to enhance sales operations and customer support, leading to a remarkable organizational shift.

Background of the Implementation

Shimaseiki had been grappling with fragmented systems where vital information was scattered across various platforms, including core systems, Excel spreadsheets, and paper documents. This disarray resulted in chronic issues such as decreased operational efficiency, delayed information sharing, and inconsistencies in customer responses. The growing importance of parts sales and after-service operations amplified the need for improved customer satisfaction and quicker reactions to inquiries. To tackle these challenges, Shimaseiki set out to centralize its information and optimize business processes, with Tecnoscape’s assistance in driving this digital transformation using Salesforce as the foundation.

Unveiling a New Era of Business Transformation

The DX initiative at Shimaseiki harnessed Salesforce to address several industry-wide challenges:

• - Information Centralization: Streamlining the sales and after-service workflow empowered teams to enhance their proposal capabilities and ensure faster responses.
• - Enhanced User Experience with Salesforce B2B Commerce: The adoption of an e-commerce feeling in parts ordering simplified the ordering process for customers, increasing satisfaction and efficiency.
• - Reduction of Errors and Loss: By connecting internal knowledge, the project minimized miscommunications and operational losses.
• - Agile Development Approach: The flexibility of Salesforce facilitated continuous improvements in business processes, allowing teams to adapt swiftly to changing demands.

Insights from Implementation Interviews

The success of this project was not only due to the technology but also the people behind it. Interviews with five team members, including sales and after-service personnel, revealed compelling insights into the journey towards DX. They shared their motivations, the hurdles faced, and the significant changes that digitalization ushered in during operations.

Key Success Factors Identified

• - Visibility in Sales Activities: Improved transparency in sales management fostered better internal collaboration.
• - Enhanced User Experience for Consumables Procurement: Simplifying processes around parts and consumables ordering reduced the workload on inquiry handling.
• - Agile Benefits: The unique capabilities of Salesforce allowed for rapid iterations, enhancing the workflow.

Comprehensive Support from Tecnoscape

Tecnoscape's extensive expertise in guiding Shimaseiki through this transition cannot be understated. With a proven track record of supporting over 300 companies and being awarded the 2025 Industry of the Year by Salesforce Japan, Tecnoscape provided integrated consulting, development, and operational support. Utilizing its specialized teams for Tableau and CRM Analytics, Tecnoscape empowered Shimaseiki to deepen customer analysis and progress tracking.

What’s Next for the Future

Looking ahead, Shimaseiki plans to leverage Salesforce's capabilities further to drive ongoing business transformation. Aiming to enhance data analytics and ERP integration, they focus on automating processes while striving for better visibility in management practices. Regardless of industry or market, Shimaseiki aims to provide optimal solutions that elevate corporate value.

Additionally, Tecnoscape offers the CBP Order Settlement Service to help improve B2B transaction efficiency and effectiveness, underlying their commitment to aiding companies in digitalizing and enhancing procurement processes.

Conclusion

Shimaseiki's case presents a luminous example of how Salesforce technologies can reform manufacturing sectors. Those interested in learning more about practical DX applications or looking to enhance sales and customer support in manufacturing can look towards this successful collaboration for inspiration. The detailed stories from Shimaseiki's implementation are available through their case study page, highlighting their continuous journey towards a more connected and efficient manufacturing future.

For more information on the Salesforce services offered by Tecnoscape, visit their website.