Naorai Ventures Reviving Sake Industry Wins Top Award at TBS Business Event

A New Era for Sake: Naorai's Award-Winning Journey

Naorai Inc., based in Hiroshima, has made a significant impact in the sake industry by developing a unique distilled spirit called "JOCHU". Utilizing their patented low-temperature distillation method, the company transforms traditional sake into a high-value product, contributing to both the revival of local sake breweries and the promotion of regional development. On August 30, 2025, Naorai received the Grand Prize at the TBS television program "Gacchiri Monday!!" during its inaugural regional event "Profitable Business Award in Hiroshima."

The event showcased 33 startup companies connected to Hiroshima, from which five finalists were selected for presentations. The judging panel included notable figures such as Hiroshi Sakurai from Dassai and Ichiro Kawanabe from Japan Transportation, who commended Naorai's innovative approach.

The Distillation Process and Its Significance

Naorai's flagship product, JOCHU, is created through the proprietary "Low Temperature Distillation®" technique. This method preserves the rich aromas and flavors from carefully selected pure rice sake, delivering a spirit that embodies the essence of traditional Japanese brewing while carving out a new category of distilled beverages. With an alcohol content of 41%, JOCHU is smooth and complex, evolving in flavor over time, making it suitable for long-term storage and international export.

The award underscores Naorai's commitment to integrating local resources into a sustainable model. By collaborating with local sake breweries in the Setouchi region, Naorai not only elevates the value of sake but also reinforces the economic framework within which these businesses can thrive. Their goal is to establish eight distillation sites across Japan by 2026 and expand to 47 sites by 2028, aiming to collaborate with approximately 600 sake breweries.

JOCHU: A Product of Tradition and Innovation

The golden hues of JOCHU vary depending on the barrel aging process, which includes utilizing native Japanese oak and American oak barrels. These elements significantly alter its aroma and taste, adding depth and mellowness. In its handcrafted form, JOCHU has garnered accolades in international design competitions for its elegant presentation.

Creating Job Opportunities and Revitalizing the Community

Through the "JOCHU model," Naorai aims not just to produce unique spirits but also to create a new source of revenue for traditional sake breweries. The process helps extract pure flavors and aromas, ensuring that each bottle of JOCHU retains the unique character of its ingredients. Furthermore, as Naorai's business model flourishes, it stands to foster employment opportunities in the local area and enhance tourism, attracting visitors interested in the sake-making process.

Receiving Praise from Experts and Industry Leaders

Judges from the event recognized Naorai’s efforts as revolutionary in the expanding distilled spirits market. They highlighted the importance of differentiation through patented technology and the potential for JOCHU to become a global brand. There was also an acknowledgment of the necessity for collaboration within the sake industry to drive growth and innovation.

Forward-Looking Statements from CEO Koichiro Miyake

In his acceptance speech, CEO Koichiro Miyake expressed gratitude to the judges and the audience for the chance to showcase JOCHU. He emphasized the ambition to develop a sustainable model that benefits the natural environment and local breweries, pushing the company's vision forward.

Upcoming Promotions and Partnerships

Naorai will be showcasing its line of JOCHU products at a limited-time shop in Tokyo's GINZA SIX from October 29 to December 1, 2025. This event marks an expansion into new markets and serves as a festive opportunity for consumers to experience the flavors of Hiroshima and beyond. Several special offerings, including bar counter experiences and collaborations with local breweries, promise to enhance visitor engagement.

Company Overview

Founded in April 2015, Naorai is dedicated to reinventing Japanese spirits, with a commitment to sustainability and local collaboration. The company continues to pursue innovation while honoring the rich traditions of Japan’s sake culture. Visit Naorai's Official Website for more information about their unique products and upcoming events.