Usher Joins Ralph Lauren Fragrances as New Face of Ralph's Club New York

Usher Takes Center Stage in Ralph's Club New York

In an exciting announcement from Ralph Lauren Fragrances, global music star and celebrated artist Usher has been chosen as the brand ambassador for the new Ralph's Club New York Eau de Parfum. This marks a significant milestone, as it is Usher's first fragrance campaign and Ralph Lauren's inaugural collaboration with a major music icon. The partnership celebrates the vibrant energy and timeless glamour of New York City, where style and culture collide.

Ralph's Club New York embodies the spirit of a modern-day maverick, reflecting the dynamic essence of Manhattan's golden age. Crafted for those who dare to stand out, this fragrance encapsulates the authenticity and excellence synonymous with the city that never sleeps.

Usher, an eight-time Grammy Award winner, is globally recognized as one of the foremost singers, dancers, and composers of his generation. He has captivated audiences for over three decades with hits like 'Yeah!', 'U Got It Bad,' 'My Boo,' and 'Confessions.' His impressive career spans various milestones, including a record-breaking Las Vegas residency and a memorable performance during the 2024 Super Bowl halftime show, contributing to the sale of over 80 million records worldwide.

As an entertainment icon, Usher exudes a unique blend of sophistication, charisma, and cultural relevance—a perfect representation of Ralph's Club New York. His unwavering commitment to artistic excellence and his passion for uplifting emerging talent through his New Look Foundation, which has positively impacted the lives of over 60,000 teenagers in the last 25 years, showcases his dedication to creating meaningful changes beyond the stage.

In his own words, "I have the greatest respect and admiration for what Mr. Lauren has accomplished and I could not be more happy and proud to join Ralph Lauren Fragrances. This is a brand that represents the best of who I want to be as an entrepreneur, a creator, and a man. I'm inspired and energized—this partnership feels like coming home."

According to Charles Finaz de Villaine, the Global President of Ralph Lauren Fragrances, "Ralph Lauren Fragrances is entering a new chapter that is more daring and outspoken than ever. Usher is the dream artist to bring this power, creativity, and boldness to life."

A Legacy of Luxury

Founded in 1978, Ralph Lauren Fragrances has made a name for itself in the fragrance industry, launching iconic scents like Lauren for women and Polo for men. Over the years, it has curated a diverse portfolio of fragrances that resonate with luxury and sophistication. Notable lines include Ralph Lauren Collection fragrances, Woman by Ralph Lauren, Ralph Lauren Romance, Ralph's Club, Polo Earth, Polo Blue, and more.

Ralph Lauren Corporation stands as a leader in luxury lifestyle products, spanning five key categories: apparel, footwear & accessories, home, fragrances, and hospitality. Dedicated to delivering authenticity and timeless elegance, Ralph Lauren aims to inspire better living through its unique brand ethos that has evolved over 50 years.

The collaboration with Usher is not just a launch; it is a statement of intent. It reinforces Ralph Lauren's commitment to innovation and its understanding of contemporary culture. As the brand continues to explore new avenues, Usher’s role will help shape the future of Ralph Lauren Fragrances, aligning with their vision of excellence.

In conclusion, the partnership between Usher and Ralph Lauren Fragrances opens the door to a new era, combining music, fashion, and fragrance into a unique collaborative experience that resonates with fans and consumers alike. This is more than a marketing campaign; it is a celebration of a lifestyle that embodies the very essence of New York City and the artistry that thrives within it.