#Japan #Tokyo #Harajuku #Mom's Touch #LE SSERAFIM

MOM'S TOUCH Arrives in Harajuku with a Bang!

MOM'S TOUCH, the leading chicken and burger brand in South Korea, is set to make waves in Japan with the grand opening of its second location in Harajuku on September 30, 2025. Located on the bustling Takeshita Street, the new restaurant promises to be an exciting destination not just for locals but also for tourists visiting the iconic fashion district.

To celebrate its launch, MOM'S TOUCH will introduce a special collaborative menu featuring a photo keyring associated with the K-pop girl group LE SSERAFIM. The 'Saku Saku Set' will be available for a limited time and includes enticing offerings aimed at attracting Generation Z and tourists alike. The restaurant will also organize various opening day events, complete with giveaways and social media campaigns, to enhance the brand experience.

A Strategic Location for Growth

Situated on approximately 120 tsubo with 140 seats, the new store is strategically located within walking distance of Harajuku Station and Meiji-jingumae Station. It is perfectly positioned near popular tourist attractions, fashion centers, and the serene Meiji Shrine. The Harajuku branch builds on the success of the original Shibuya store, aiming to accelerate MOM'S TOUCH's presence in the Japanese market by tapping into the vibrant youth culture and tourist influx in Harajuku.

Innovative Dining Experience for the Z Generation

MOM'S TOUCH Harajuku embraces a unique Quick Service Restaurant (QSR) platform that allows customers to savor high-quality burgers, chicken, and pizza all in one place. This multi-genre menu distinguishes MOM'S TOUCH from other fast food brands. Customers can enjoy a remarkable in-store experience that integrates dining with entertainment through various interactive offerings:

• - Instant Smartphone Case Vending Machine: Design your very own case! With hundreds of designs available, including K-pop stars and popular characters, patrons can create custom cases using their favorite photos. This service caters to the younger audience's penchant for self-expression and fandom activities.

• - MOM'S Gacha Game: Try your luck with exciting prizes ranging from food vouchers to Amazon gift cards! Social media-friendly, this game enhances the dining and entertainment value. Customers could win:

- 1st Prize: ¥10,000 Amazon Gift Card
- 2nd Prize: Smartphone Case Vending Machine Experience
- And more fantastic prizes!

• - AI PHOTO TIME: An innovative self-photo booth allows users to combine their images with characters using cutting-edge AI technology. Effortless to operate, photos can be obtained through printing or QR codes, providing a unique way for fans to create memorable content with K-pop stars or movie characters.

• - LE SSERAFIM Photo Spot: A designated area for fans to immerse themselves in the world of LE SSERAFIM while dining, providing an engaging backdrop for social media sharing.

Grand Opening Promotions

In celebration of the new store's launch, several exciting promotions will be available on opening day:

• - Release of the 'NEW Saku Saku Set': Starting September 30, this set includes a cheeseburger, spicy cheese Yangnyeom chicken pieces, and a LE SSERAFIM photo keyring—all for just ¥1,500 (tax included). Customers will receive a keyring while supplies last.
• - First Customers Event: On September 30 from 9:30 AM, the first 10 customers will receive fantastic rewards, including:

- 1st place: Free cheeseburgers for a year
- 2nd to 5th places: Free cheeseburgers for a month
- 6th to 10th places: Harajuku opening set with tumbler goods.

Future Expansion Plans

MOM'S TOUCH aims to amplify its brand recognition in commercial districts like Shibuya and Harajuku while eyeing openings in residential neighborhoods and areas around schools. Plans include new branches in Shimokitazawa and Chigasaki (the first franchise location), with aspirations to open 10 outlets and secure 30 franchise agreements by year-end.

Additionally, following successful entries in Thailand, Mongolia, Laos, Uzbekistan, and Japan, the brand is set to expand into Indonesia, the Philippines, Malaysia, Kazakhstan, and the Middle East, reinforcing its commitment to global growth.

Store Information

Store Name: MOM’S TOUCH Harajuku SoLaDo Store
Location: 1-8-2 Jingu-mae, Shibuya, Tokyo, 150-0001
Hours: 9:30 AM - 9:30 PM (Breakfast from 9:30 AM - 10:30 AM)

About MOM'S TOUCH

With 1,460 stores across South Korea, as of June 2025, MOM'S TOUCH prides itself on offering fresh, delicious, and high-quality food at reasonable prices. The brand focuses on delivering exceptional value (Best quality, Best price) through its unique marination process using proprietary spices, ensuring that every bite of their fried chicken is unrivaled.

Experience the unique taste and vibe of MOM'S TOUCH in Harajuku—the perfect blend of excellent food and unforgettable experiences, catering directly to the youthful spirit of today’s generation.