White Claw® and Teddy Swims Unveil Limited-Edition Summer Merch Collection

Celebrate Summer with White Claw® and Teddy Swims

As the summer season heats up, White Claw®, the leading hard seltzer brand in the U.S., partners with two-time GRAMMY®-nominated artist Teddy Swims to introduce a vibrant new merchandise collection. This limited-edition lineup, aptly named "The Floatmate White Claw® x Teddy Swims Limited-Edition Floatie," combines functionality and fun, making it the perfect companion for summer gatherings.

The Floatmate: More Than Just a Pool Floatie

Designed with socializing in mind, The Floatmate is not just a bear-shaped pool float; it integrates a built-in cooler, can holders, and a waterproof Bluetooth speaker. For only $85, you can keep your White Claw® cold while enjoying your favorite tunes. Quick inflation is a breeze thanks to the electric pump, ensuring it’s easily ready for any impromptu pool party or beach outing.

The Floatmate brings Teddy Swims' punk-rock aesthetic to life, adding vibrant flair to your summer adventures. It's more than just an accessory; it's an invitation for unforgettable moments spent with friends. As Teddy himself expressed, the ideal summer day includes "my best buds, an ice cold White Claw, the sun, and a body of water to float around in."

Exclusive Apparel to Complete Your Summer Look

Alongside the floatie, the collaboration offers a limited-edition hoodie and T-shirt, perfectly themed for those relaxed summer nights. The hoodie, priced at $65, is made from luxurious 14oz fleece with a front kangaroo pocket, providing warmth and style for cooler evenings spent reminiscing about the day’s adventures.
The Summer '26 Tee, available for $45, is crafted from 100% combed cotton, ensuring your comfort during beach days and backyard get-togethers. This impressive gear is not just clothing; it's a statement piece that mirrors the spirit of summer friendships and fun.

The Essence of Connection

This unique merchandise drop aligns with White Claw's “Grab Life By The Claw™” initiative, which focuses on promoting meaningful social connections. Research has shown that 68% of people are willing to give up social media for deeper relationships, emphasizing the need for authentic interactions. This collaboration aims to foster gatherings that prioritize connection over the digital world.

Kevin Brady, Vice President of Marketing at White Claw, highlighted the importance of friendship and music, saying, "Hanging with friends is synonymous with summer, and this capsule collection embodies that essence."

Upcoming Live Performance

To further celebrate the bond between music and summer fun, Teddy Swims and White Claw are hosting an exclusive event called "White Claw Sessions" at the iconic Surf Lodge in the Hamptons. This intimate performance over Labor Day weekend will bring friends together for a memorable experience. Details on how to secure tickets for this exclusive event can be found on the White Claw website.

With this exciting collaboration, White Claw and Teddy Swims are set to enhance your summer vibes, encouraging everyone to make the most out of the season filled with laughter, music, and unforgettable memories. Visit merch.whiteclaw.com starting July 16 at 9 a.m. ET to snag these limited items while they last!

About White Claw®

White Claw® Hard Seltzer stands as the top hard seltzer brand in the U.S., maintaining a significant lead among competitors. Available in over 20 international markets, it delivers crisp refreshment for all audiences. The brand is committed to inspiring social connections through fun and memorable moments. For further information about the brand, visit whiteclaw.com and follow them on social media @WhiteClaw.

Stay refreshed and enjoy a couple of Claws this summer!