#Japan #Maternal Health #mila-e #Kunimoto Town #Kunimoto Town, Miyazaki

Launch of the mila-e Maternal Health App in Kunimoto Town

Mila-bo Co., Ltd., a company focused on developing services for local governments, has officially launched its maternal and child health digital transformation (DX) app, "mila-e (ミライー)," in Kunimoto Town, Miyazaki Prefecture. This initiative aims to enhance support for parenting families and is set to be available under the name "Kunimoto Parent-Child Handbook" starting August 25, 2025.

In addition to the app, the company has also introduced an online reservation service called "mila-e Reservation," streamlining the scheduling of baby visits and parenting classes for families. The integration of these two services will enable users to receive timely notifications regarding municipal updates and parenting information right from their smart devices.

Background for Implementing mila-e

In Kunimoto Town, previous programs aimed at supporting parenting families have laid the foundation for this newest initiative. To further enhance community-based consultation and support, the town has leveraged funds from the “Local Declining Birthrate Measures Key Promotion Grant Project.” The adoption of the mila-e parent-child handbook app and the mila-e reservation service is a significant step forward in advancing the town’s goal of fostering family welfare.

By surging forward with innovative technology, these integrated services allow parents to coordinate schedules for baby visits or participate in parenting events through seamless online booking processes. This digital approach alleviates the inconvenience of making phone reservations during restricted office hours, thereby reducing unnecessary burdens on families.

Features of the Services

Mila-e Parent-Child Handbook (Kunimoto Parent-Child Handbook)

• - Real-Time Notifications: The app includes a mail delivery and push notification feature that allows parents to receive updates and information based on their child’s age and developmental milestones.
• - Vaccination AI Scheduler: An AI-driven vaccination scheduler helps prevent missed appointments and ensures vaccinations are administered within the correct intervals.
• - Digital Maternal Child Handbook: Parents can keep track of growth charts and health check-ups through the application’s dedicated user page, thereby maintaining a comprehensive health record.

Parents can download the app via:

• - App Store
• - Google Play
• - Access the browser version through this link.

Mila-e Online Reservation Service

The online booking system facilitates scheduling for:

• - Parenting classes (day and evening sessions)
• - Baby consultation circles
• - Infant nutrition classes
• - Coordination for baby visit dates and health assessments
• - Parenting support center events

To use the service, parents will navigate to the “Various Reservations” section of the Kunimoto Parent-Child Handbook app and log in with their mila-e authentication account to finalize bookings.

Supporting Families in Kunimoto Town

In March 2021, Kunimoto Town developed its "Third Phase Child and Child-Rearing Support Project Plan," which emphasizes the underlying philosophy of creating a community filled with smiles from every child and youth heading toward the future. They aim to offer comprehensive uninterrupted support from marriage to childbirth and rearing, aligning with various life stages.

As part of this plan, the launch of the parent-child handbook app is a vital component for promoting child welfare. Through the provision of parenting-related information, vaccination and health check management, along with online event bookings, it aims to significantly support families on their child-rearing journey. The services are designed for easy access via personal smartphones, ensuring convenience in maintaining child health and well-being.

About Mila-bo Co., Ltd.

Founded in December 2013 and headquartered in Chiyoda, Tokyo, Mila-bo is dedicated to creating innovative solutions for public services. With a name derived from combining "Mirai" (meaning future) and "labo" (laboratory), the company focuses on advancing DX services within maternal and child health, welfare, and education. Collaboratively working with around 400 municipalities, they provide digital innovations and community support initiatives such as the recent partnership with Gakken in launching hug Labo for child-rearing cloud services. Their multidisciplinary approach aims to enhance the quality of life for families while actively contributing to societal well-being.

To learn more about Mila-bo and the services provided, visit Mila-bo Official Website.