dss+ Strengthens Operational Excellence with Proaction International Acquisition

Geneva and Montreal, July 18, 2025 – dss+ has officially announced the acquisition of Proaction International, a Montreal-based company specializing in operational performance management and coaching. This strategic move not only fortifies dss+’s expertise in operational excellence and leadership coaching but also expands its presence in North America and Europe.

Founded in 2004, Proaction International boasts over 20 years of global experience, employing 132 skilled professionals who serve more than 150 active clients across various sectors including manufacturing, food and beverage, aerospace, automotive, construction, healthcare, and retail.

Davide Vassallo, CEO of dss+, remarked, “This acquisition is a natural evolution of our people-centered approach to transforming business operations. Proaction International's proven track record in achieving measurable results through people-focused performance management fits perfectly with our strategy of engaging employees from leadership to shop floor and collaborating with clients on-site to implement solutions. Together, we can achieve greater breakthroughs in operational safety, performance, and sustainability, ultimately strengthening company resilience and endurance.”

Combining dss+’s 50 years of experience in operational consulting with Proaction International’s specialized knowledge of on-site coaching and performance management, both organizations share a commitment to a person-centered approach in business process transformation focused on delivering tangible, sustainable results.

Proaction International’s Chairman and CEO, Denis Lefebvre, added, “Our clients will immediately benefit from access to the global dss+ network of 1,700 experienced consultants across 41 countries. This partnership enables us to bring together best practices from various industries to better optimize our clients’ industrial and manufacturing processes and financial performance.”

As part of the acquisition, dss+ will incorporate Proaction International’s UTrakk daily management system into its digital practice. UTrakk assists clients in operations management by establishing controls at short intervals, enhancing management efficiency, and developing employees’ technical and leadership skills. The platform systematizes management behaviors, performance rituals, and processes. In conjunction with the dss+360 platform, clients can gain data-driven insights to accelerate organizational learning and development while achieving improvements in risk and safety.

dss+ plans to broaden its talent pool of experienced consultants across operations, industry, coaching, and technology while continuing to work on-site with clients to holistically support them in saving lives, mitigating risks, working responsibly, and maximizing asset value. For more information about dss+ and their services, visit dss+.

About dss+

dss+ is the partner for operational transformation in complex and high-risk industries. We help organizations make significant strides in safety, performance, and sustainability, laying the foundation for long-term success. Through a blend of in-depth technical expertise, decades of practical experience, modern methodologies, and data-driven insights, we empower teams to shift mindsets, shape corporate cultures, and build capabilities sustainably across all levels.

About Proaction International

Proaction International is a leader in operational performance management and leadership coaching, emphasizing a people-centered approach to achieve concrete, sustainable, and measurable results. Its digital platform, UTrakk, aids in structuring management practices and enhancing team effectiveness on-site.

The company serves clients from various sectors including manufacturing, agribusiness, aerospace, automotive, construction, healthcare, and retail. For further information, visit Proaction International.