Vallarta Supermarkets Receives 2025 Mango Retailer of the Year Award

Vallarta Supermarkets Honored as 2025 Mango Retailer of the Year

On October 21, 2025, the National Mango Board (NMB) acknowledged Vallarta Supermarkets as the esteemed recipient of the Mango Retailer of the Year Award for 2025. This prestigious accolade recognizes Vallarta for its exceptional dedication toward increasing mango sales and spreading the fruit's popularity across the United States. The award was conferred during the Mango Reception held at IFPA's Global Produce and Floral Show in Anaheim, California.

Vallarta Supermarkets, known for its commitment to community and quality, has excelled in showcasing mangos, achieving impressive growth in sales year-over-year. Their in-store merchandising and engaging marketing campaigns have been instrumental in introducing the vibrant flavor of mangos to countless new households. In a competitive market where mangos regularly stand among the top-five best-selling fruits, Vallarta has redefined the way consumers perceive and enjoy this tropical fruit.

Robert Veilleux, Vallarta Supermarkets' Vice President of Produce and Floral, articulated the pride and excitement felt by the organization, stating, “For years, mangos have been in the top five highest volume sellers in produce. Both tonnage and sales have driven the Vallarta produce organization to limits we never could imagine.” He further emphasized their strategic focus on promoting the unique flavors and textures of mangos, while also highlighting their success in providing organic mango options for customers year-round.

The evaluation process for selecting the Mango Retailer of the Year includes a thorough analysis of sales growth, marketing strategies, consumer education, and overall commitment to the mango industry. Vallarta’s efforts stood out among competitors, reflecting a passion not only for fruit promotion but for enhancing customer relationships. Vallarta Supermarkets has distinguished itself by collaborating closely with the mango commission, improving accessibility to high-quality mangos.

Maria Lovera, the retail marketing manager at NMB, presented the award to Robert Veilleux in a proud ceremony witnessed by several NMB executives, reinforcing the close-knit partnership between the association and Vallarta. Ramón Ojeda, the Executive Director of the National Mango Board, expressed both pride and admiration for Vallarta’s achievements, stating, “Vallarta Supermarkets has shown an incredible commitment to mangos—not only through impressive sales growth but through the creative ways they inspire consumers to enjoy the versatile superfruit daily.”

As part of the recognition, Vallarta Supermarkets will receive a commemorative plaque, signifying its leadership in mango promotion. This award not only highlights the supermarket's successful initiatives but also underscores the ongoing collaboration between retailers and the NMB in advancing mango consumption across the nation.

Mangos are not just celebrated for their taste; they are nutritional powerhouses as well. Each serving (approximately ¾ cup) offers 70 calories, fulfilling significant percentages of daily vitamins and minerals, thus making them an essential addition to any diet. The NMB’s goal is to elevate mangos from being an exotic fruit to a supermarket staple, and Vallarta Supermarkets exemplifies this vision by connecting consumers to fresh, delicious mangos.

To stay informed about the latest initiatives and mango-related news, consumers can visit Mango.org, the official site of the National Mango Board. Since its establishment in 1985, Vallarta Supermarkets has become a staple for families in California, showcasing a rich variety of authentic food products that celebrate Mexican and Latin American culture. As of 2025, Vallarta operates 61 stores across various California counties, employing over 8,000 dedicated team members committed to customer satisfaction and quality food experiences.

In conclusion, the recognition of Vallarta Supermarkets not only highlights their individual achievements but also reinforces the collective effort within the mango industry to promote and enjoy this beloved fruit. As the NMB continues its mission alongside partnerships like Vallarta, the everyday presence of mangos at consumers’ tables is more assured than ever.