#Istanbul #Turkey #Lassa Tyres #Snoways 5 #Competus Winter 3

Lassa Launches New Winter Tyres for Passenger Cars and SUVs

Lassa, a prominent global tyre brand under Brisa, has recently expanded its selection of winter tyres with the introduction of Snoways 5 and Competus Winter 3. Designed to cater to the growing demands of both passenger vehicles and SUVs, these new additions solidify Lassa's commitment to enhancing winter driving performance through innovative design and technology.

Enhanced Performance Attributes

The Snoways 5 has been meticulously engineered to provide superior control on snowy and wet roads, marking a significant upgrade from its predecessor. The innovative tread pattern offers improved performance metrics in snow handling, wet braking, and wear characteristics. Independent testing by TÜV SÜD has validated these enhancements, showcasing measurable advantages in several key performance criteria:

• - Snow Acceleration: Approximately 3% improvement.
• - Lateral Snow Grip: Showing robust traction in harsh conditions.
• - Aquaplaning Performance: Enhanced by approximately 4%.

This performance boost aligns with Lassa's sustainable approach, as Snoways 5 has also moved up one level in its rolling resistance label, contributing to more energy-efficient mobility.

Competus Winter 3 for SUVs

The Competus Winter 3 represents Lassa's approach to catering to the SUV market, extending the benefits of the Snoways 5’s technology to drivers of larger vehicles. This tyre variant is specifically designed to meet the demands of the SUV segment, ensuring confident braking and excellent handling on both snowy and wet surfaces. Its next-generation technology not only enhances snow performance but also optimizes fuel efficiency. Importantly, the Competus Winter 3 is EV-Ready, making it a fitting option for electric and hybrid vehicle owners.

Comprehensive Size Availability

Lassa recognizes the increasing popularity of larger rim sizes associated with SUVs and has significantly broadened its winter tyre range. The Snoways 5 is now available in 46 sizes, catering to rim sizes from 15 to 21 inches. Meanwhile, the Competus Winter 3 is offered in 42 sizes, ranging from 16 to 21 inches. This expansion means that Lassa’s coverage of European passenger car and SUV winter tyre fitments reaches an impressive 84%, with coverage for 18-inch and larger fitments increasing to 75%.

Commitment to Quality and Safety

With a focus on safety, quality, and sustainability, Lassa’s new winter offerings underscore their dedication to meeting the evolving needs of drivers. Both Snoways 5 and Competus Winter 3 carry the EV Ready marking, reflecting their compatibility with various vehicle types including conventional, electric, and hybrid models.

As winter approaches, these new products are set to be available across Lassa's markets in time for the 2026 winter season, providing drivers with the assurance they need while navigating challenging road conditions.

Conclusion

Lassa's innovative approach to winter tyre design reaffirms its status as a leader in the tyre industry. By prioritizing performance, safety, and environmental sustainability, Lassa aims to enhance the driving experience for a wide range of vehicles. As the demand for winter-ready tyres increases, Lassa’s Snoways 5 and Competus Winter 3 are poised to set new standards in winter tyre performance.