AITO Sets the Stage for Global Growth in Luxury Mobility Market

AITO Sets the Stage for Global Growth in Luxury Mobility

AITO, a high-end intelligent mobility brand under the SERES Group, is poised for remarkable growth in the luxury automotive market. Unveiling its engineering capabilities and smart technology at the 2026 Paris Motor Show, AITO's commitment to "Intelligence Redefining Luxury" is evident. With plans to enter the European market in the autumn of 2027, AITO is leaning on its product excellence and established market recognition for its expansion.

Core Philosophy: Redefining Luxury

AITO's core philosophy is about integrating traditional luxury with technology, resulting in what the brand refers to as the "New Luxury." This approach is evident in the company's exceptional performance, refined comfort, and impeccable craftsmanship. Moreover, AITO aims to seamlessly incorporate smart technology into facets such as safety, driving experience, and user services.

The SERES MF Platform serves as the main driving force behind AITO's vehicles, providing the essential technological foundation. This platform effectively integrates propulsion systems, intelligent safety features, a smart chassis, and advanced driver-assistance systems (ADAS) into a cohesive architecture, ensuring a smooth driving experience.

The SERES MF Platform: Cutting-edge Technology

With its ability to support various configurations, including Battery Electric Vehicles (BEV), Range Extended Electric Vehicles (REEV), and Plug-in Hybrid Electric Vehicles (PHEV), the SERES MF Platform is at the forefront of innovation. The integration of intelligent safety features ensures comprehensive protection for its users.

Additionally, the smart chassis and control center enhance maneuverability and comfort while coordinating essential vehicle functions and user interfaces. Collectively, these features contribute to a more fluid and enjoyable driving experience, elevating the standard for intelligent mobility in Europe.

Superfactory SERES: Advanced Manufacturing

The SERES Superfactory represents the pinnacle of AITO's manufacturing capabilities. Centralized by its Industrial Brain, this facility enables fluid data connectivity across the value chain, encompassing information flows, logistics, and technological integration. By collaborating with over 300 partners for supply chain coordination, AITO ensures an efficient manufacturing process.

The Superfactory integrates nine major manufacturing processes and is operated by more than 3,000 collaborative robots, achieving 100% automation in key processes. Notably, the integrated 10,000-ton die-casting technology enhances structural integrity and safety while optimizing production methods.

Automated inspections and AI-powered visual monitoring are applied throughout, ensuring the highest quality control. Each vehicle is assigned a digital record for traceability, reflecting AITO's unwavering commitment to delivering reliable vehicles.

Global Ecosystem: Strategic Alliances

AITO’s ambition for international development is bolstered by partnerships with leading suppliers and collaborators dedicated to key automotive components. This includes battery technology, thermal management systems, high-performance tires, chassis systems, and passive safety features. AITO emphasizes the quality of its foundational components while leveraging its engineering capabilities to guarantee product reliability and performance.

In concert with its global supply chain, AITO is also developing a localized service system that encompasses intelligent diagnostics, mobility services, on-demand spare parts, and customer support throughout the vehicle's lifespan. This integrated ecosystem of global partnerships, engineering expertise, and customer-centric services fosters AITO's growth and market standing.

Notably, AITO gained recognition as one of the top 10 global luxury automotive brands by Brand Finance in their 2026 ranking and stands out as the highest-rated Chinese luxury brand. Its vehicles, like the AITO 9, have also excelled in safety and quality evaluations.

Having garnered over 1.2 million customers, AITO vehicles have collectively traveled more than 40 billion kilometers, with 71% driven by electric power alone. Furthermore, savvy driver-assistance systems have amassed over 10 billion kilometers of data, showcasing an increasing consumer trust in their capabilities.

AITO's mission, "Intelligence that Redefines Luxury," permeates through every aspect of product development and manufacturing. By combining advanced technology, superior engineering, and an unwavering focus on quality and reliability, AITO is not only leading the charge in smart luxury vehicles but is also well-prepared for its next phase of extensive global growth.