Hairitage by Mindy Introduces Innovative Haircare Products and New Packaging at Walmart

Hairitage by Mindy Launches Exciting New Products

Hairitage by Mindy, a well-loved haircare brand founded by influencer Mindy McKnight, is set to unveil a collection of innovative products exclusively at Walmart this March. This launch not only introduces new haircare solutions but also features a complete rebranding of the product packaging. Both changes are a direct result of feedback from their loyal community, reflecting the brand’s commitment to producing high-performance and inclusive haircare products.

The new collection consists of six products designed to meet specific hair needs that customers frequently expressed. Among these products, the So Over You Oil Control Shampoo and Conditioner stand out, specifically targeting issues such as excess oil and greasy roots, while ensuring scalp health is preserved. Ideal for various hair types, these products promise to leave hair feeling refreshed and balanced.

Moreover, to cater to those with dry hair, the SOS Deep Moisture + Restore Shampoo and its companion products offer hydration without stripping the hair of its natural oils. Consumers struggling with frizz will appreciate the Mane Event Anti-Frizz + Humidity Spray, which boasts 24-hour protection against frizz and heat styling.

In addition to these targeted offerings, Hairitage has also developed the Working Overtime Dry Shampoo Powder, designed for those busy days when you need to refresh your look without a wash. Perfect for adding volume while soaking up excess oil, this product addresses the realities of modern life.

Mindy McKnight expressed her excitement about these new launches, stating, “Since launching Hairitage, my goal has always been to provide high-quality, affordable products that cater to all hair types and textures. Our community is at the heart of everything we do, and many of these products were created in direct response to what our consumers have been asking for.”

With the rebranding, Hairitage aims to modernize its aesthetic while staying true to its core values of inclusivity and quality. The new packaging promises to enhance shelf appeal, making it easy for consumers to find their perfect match among the expanded product lineup. CEO Piyush Jain emphasized the importance of community feedback in developing these new innovations. “We are thrilled to offer these solutions exclusively at Walmart and are committed to continuing our partnership with our consumers to meet their needs,” said Jain.

Available at Walmart, Walmart.com starting March 1, 2025, each product is affordably priced at $8.97. Since its inception in 2020, Hairitage has rapidly grown into a favorite brand among families, delivering effective and unique formulations that address diverse hair care needs.

For further information about the new product range or to explore the revamped lineup, consumers can visit hairitagebymindy.com for more details. Hairitage aims to make quality hair care accessible for everyone, emphasizing that every individual deserves to feel confident and empowered through their hair care routine.