#Belgium #European Expansion #CoCo Bubble Tea #Bubble Bar #Charleroi

CoCo Bubble Tea: A New Dawn in Belgium

CoCo Bubble Tea, a renowned name in the bubble tea industry, is taking a significant step towards solidifying its presence in Europe. On April 20, 2026, in Charleroi, Belgium, the brand unveiled its new partnership with local favorite, Bubble Bar. This collaboration aims to propel CoCo's growth across key cities in the Benelux region, enhancing its strategy to cater to European palates while maintaining a strong connection with local cultures.

Expanding Horizons in the Benelux Region

Bubble Bar, established in Antwerp in 2014, has been instrumental in pioneering the bubble tea market in Belgium. The director of Bubble Bar expressed enthusiasm about the partnership, stating that it allows them to blend their local expertise with CoCo’s global standards. This partnership is not merely about business; it represents a merger of Belgian creativity and quality with CoCo's expansive operational experience.

A Strategic Move

By collaborating with a trusted local partner, CoCo intends to leverage its innovative product development and standardized operational framework to suit local market requirements. Their shared vision focuses on crafting tea experiences that delight European consumers, suggesting an adaptive approach towards expansion.

Currently, CoCo has a footprint in the Benelux with five stores in the Netherlands, with plans to increase to 17, and three locations in Belgium across Brussels, Antwerp, and Leuven, aiming for a total of 14 stores. Beyond the Benelux region, CoCo has opened stores in Berlin and Düsseldorf, with a Frankfurt outlet launching in the first half of 2026. Their ambitious growth plans also include new sites in Budapest, Bijlmer, and Malaga, as well as entry into Armenia and Egypt this year.

Reflecting on Market Trends

The bubble tea market is projected to grow rapidly, with Research Markets estimating an increase from $686 million in 2025 to $1.22 billion by 2032, reflecting a compound annual growth rate (CAGR) of 8.6%. Analysts highlight that markets like Germany, France, the UK, and the Netherlands are experiencing heightened interest in Asian-style beverages, with Gen Z consumers driving demand for visually appealing and customizable drinks, further pushing bubble tea into the mainstream.

Warren Chen, CEO of CoCo Bubble Tea, emphasized the momentum in the market and reassured stakeholders of the brand's robust vision for Europe. In combining their management expertise with regional partners, CoCo aims to establish a network deeply rooted in both cultural identity and operational excellence.

Collaborating for Success

CoCo’s expansion strategy hinges on an integrated global supply chain and regional optimization. The centralized customs and distribution hub in the Netherlands enhances cost efficiency and compliance with European food standards, ensuring that supply chain operations remain seamless. Their logistics network is tailored for rapid expansion across Europe, enabling swift responses to market dynamics.

Investment in local training facilities in the Netherlands is also a key aspect of CoCo's operations strategy. These centers prepare their partners through operational courses and barista training, ensuring top-notch service and product quality remain consistently high.

A Diverse Offering

What makes CoCo stand out is its diverse product range, which includes popping pearl beverages, milk teas, and fruit teas. Their research and development teams work tirelessly to blend global innovation with local tastes, creating a captivating experience for consumers from various cultural backgrounds.

For prospective franchisees eager to join this dynamic journey, detailed information can be found on their franchise website.

CoCo Bubble Tea, internationally recognized since 1997, has committed itself to sourcing high-quality ingredients and maintaining consistent production standards. The company is on a relentless quest for product innovation while expanding both company-owned outlets and franchise collaborations. To learn more, visit CoCo Tea.