#Japan #Tokyo #Laundrin #Shoyo Hirano #Spring Breeze

Laundrin's New Key Visual Featuring Shoyo Hirano

On January 10, 2026, the premium home care brand Laundrin is set to unveil a captivating new key visual featuring its image character, Shoyo Hirano. This striking visual promotes a lifestyle that embraces fragrant experiences as part of fashion, capturing the essence of spring while symbolizing the brand's commitment to high-quality scents.

Laundrin has made a name for itself in the world of home care by not only providing fabric softeners, but also a diverse array of products such as fabric mists and room diffusers that enrich everyday life. The new visual combines the elegance of Shoyo Hirano and the luxurious aura of Laundrin's fragrances to herald the arrival of the new season.

In this key visual, Laundrin conveys a message of 'the fragrance of hope,' personified by the lively spring breeze, known as “Haru Ichiban.” The imagery features petals swirling in the air and a shirt billowing in the wind, capturing a moment that represents the spread of Laundrin’s delightful scents and the bright anticipation they bring to daily living.

The visual is enveloped in dreamy light and colors reminiscent of spring mist, combining soft pinks and blues that reflect the brand's essence of 'richness' and 'comfort.' Shoyo Hirano's distant gaze in the artwork evokes an expectation of the new season ahead, hinting at an inner strength.

This beautiful visual is not just an artistic endeavor but a medium to convey the notion of ‘hope’ subtly wafting into the viewer's heart during those fleeting moments of everyday life.

About Shoyo Hirano

Shoyo Hirano was born on January 29, 1997, in Aichi Prefecture, Japan. Recently, he formed a group called Number_i with fellow members Yuta Jinguji and Yuta Kishi, making waves in the music industry. The trio will release their first digital single, “GOAT,” in January 2024, marking their official debut. Alongside his musical career, Hirano continues to shine across various sectors, including fashion, further endearing him to fans.

About Laundrin

Founded in 2013, Laundrin has positioned itself as a premium home care brand. Its flagship product, the 'Classic Floral Scent' fabric softener, has dominated the sales charts, becoming the number one selling fabric softener in Japan for six consecutive years from 2019. Celebrating ten years of the brand, Laundrin recently launched the 'Good Tea Time' fragrance, achieving an impressive sales milestone of 1.1 million units within just a month of its release.

Laundrin is also recognized for its proactive approach to environmental concerns, particularly regarding microcapsules in home care products. The brand has successfully eliminated microcapsules from its formulas and incorporated organic plant extracts, making its fabric softeners safe for baby clothes and appealing to a wide customer base.

Beyond providing effective and pleasant home care solutions, Laundrin aims to transcend the conventional boundaries of a fabric softener brand. It seeks to resonate with people's emotions, providing scents that accompany and enhance daily life, thus positioning itself as a companion in life.

For more information, visit Laundrin's official store: Laundrin Official Store.