Daisho and Qon Launch Interactive Food Community for Enjoyable Dining Experience

A New Era in Food Communities: Daisho and Qon Team Up

On May 28, 2026, Qon Co., Ltd. and Daisho Co., Ltd. are set to unveil a groundbreaking online community named "Daisho Delicious Dining Laboratory." This initiative is designed to connect consumers with businesses and promote an enjoyable and relaxing dining experience. As highlighted by Qon’s CEO, Takeda Takashi, this space aims to create an environment where individuals can freely share their culinary experiences without feeling pressure.

The community is based on the inspiring motto "FAN&FUN: Starting a Clutter-Free Life from Food." This framework encourages members to ease their daily dining stress while promoting a joyful atmosphere. In this interactive platform, participants will share tips, tricks, and delightful moments in their culinary journeys, enhancing connections between people who share a love for food.

Shift in Consumer Behavior Towards Brand Affinity

Recent data reveals a significant shift in consumer purchasing decisions. According to the Ministry of Internal Affairs and Communications, the expenditure on food per household is projected to rise by approximately 5.5% in 2025, marking the fourth consecutive year of increase. More compellingly, 67.3% of surveyed consumers expressed a preference for purchasing trusted brands, even at higher prices, indicating a growing trend of “brand affinity” over mere pricing.

Additionally, a study by Meltwater Japan, published in February 2026, indicates that 80.3% of companies are planning to maintain or increase their social media marketing budgets, emphasizing the importance of organic communication over traditional advertising. As brands focus more on building enduring relationships with their consumers, the spotlight on fan communities becomes increasingly relevant, especially within the food and beverage sectors.

Rising Demand for Food Communities

The food and beverage community’s establishment has skyrocketed, with Qon facilitating approximately 3.3 times more communities compared to 2024. The focus is shifting from mere recipe sharing to themes covering health, beauty, and lifestyle. This is a reflection of changing consumer priorities; they now place emphasis not only on product functions and prices but also on empathizing with brand values and maintaining ongoing relationships with companies.

Daisho aims to leverage this new community platform to foster stronger brand loyalty, creating a transparent channel for communication about their offerings while understanding customer needs more deeply.

The Role of the Community: Building Relationships Through Daily Experiences

"Daisho Delicious Dining Laboratory" focuses on the theme of unwinding during daily meals, envisioning a community where members can partake without pressures or high expectations. Established in Fukuoka, Daisho has been a beloved brand since 1966, well-known for its range of seasonings, sauces, and broths. As Daisho approaches its 60th anniversary in 2025, the aim is to enhance everyday meals through shared experiences, elevating both flavor and joy.

Participants in the community are encouraged to engage with each other by sharing their culinary innovations and discoveries, thus creating a vibrant “laboratory” atmosphere. Plans include running engaging threads like, "I’ve been enjoying this recently," and initiatives focused on recipes, eating habits, and lifestyle exchanges.

The design of the community welcomes everyone, including those who may not be culinary experts but are eager to simplify and enjoy their meals more fully. This holistic approach aims to create new methods of interaction while maintaining the tenet of a relaxed dining experience, thus paving the way for shared communal growth.

Evolution in Brand Relations: From Sales-Driven to Sustained Relationships

In summary, the food industry is entering a transformative phase where establishing ongoing relationships with consumers is more critical than ever. With the realization that meaningful, consistent engagement can drive success, Daisho intends to utilize insights gathered from the community to refine its product development, customer understanding, and e-commerce strategies.

Qon remains committed to facilitating initiatives that strengthen connections between businesses and consumers, cementing its role in cultivating brands chosen for their authenticity and empathy.

Thus, both Daisho and Qon are pioneering a collaborative approach to the food landscape, encouraging enriched dining experiences while fostering community spirit.