Freshly Baked Bread Aroma Now Available at Self Shop Bell Locations

New Service for Freshly Baked Bread at Self Shop Bell

The aroma of freshly baked bread is making its way into our daily lives, thanks to a new initiative by Panfanforu Co., Ltd. (Headquartered in Kiryu, Gunma) at select locations of Self Shop Bell, a branch of Maruberu Co., Ltd. (Headquartered in Sumida, Tokyo). This innovative sales style involves serving freshly baked bread from local partner bakeries across Japan, which are delivered frozen and then re-baked on-site to provide a warm, inviting experience.

Unique Features and Benefits

Enjoy Freshly Baked Goodness

Visitors to these locations will be treated to the nostalgic and fragrant aroma of baking bread. The in-store ovens ensure each loaf retains its original flavor and texture, delivering the highest quality bread experience.

A Diverse Selection

The offering includes a variety of items, from sweet pastries to savory options, sourced from beloved bakeries all over Japan. This variety caters to different tastes and preferences, ensuring that there is something for everyone.

Easy System for Small Spaces

Thanks to the frozen delivery and local re-baking system, bakeries can operate this service with minimal space and operational requirements, making it accessible for various facilities.

A Daily Delight

At select Self Shop Bell locations, customers can now indulge in a delightful moment during their lunch breaks or coffee pauses, surrounded by the comforting scent of freshly baked bread. This initiative aims to bring a bit of joy and conversation to daily routines by offering high-quality bread from local establishments right where consumers shop.

Background of the Initiative

Due to a decrease in store utilization and changing consumer needs, facilities have been seeking new ways to provide added value. The decision to adopt a new style of fresh bread service by leveraging Panfanforu Biz frozen bread options reflects this shift. According to a spokesperson for the initiative:

“Our facility already provides freshly brewed coffee, indicating a clear demand for bread. Amidst a trend of declining store usage, we saw an opportunity to introduce warm bread by utilizing frozen options.”

Collaborating with Panfanforu Biz

Panfanforu is a company committed to creating a platform that connects local bakeries and consumers, spreading the love of bread across the nation. Their Panfanforu Biz division is especially noted for its vast array of options, providing quality products from partner bakeries in small batches. With one of the largest selections in Japan, they facilitate a wide variety of frozen goods, catering to diverse consumer needs during various events and sales activities. Interested parties can easily inquire about Panfanforu Biz and its offerings through their contact page.

About Panfanforu Biz

Panfanforu Biz has been connecting businesses wanting to sell bread with bakeries since its launch in July 2020, amassing over 400 different products and partnerships with more than 100 companies. Utilizing their unique frozen technology and networks, they support various channels such as gift sites, EC platforms, supermarkets, restaurants, food manufacturers, and events by managing product selection, sourcing, logistics, and innovations in the bread business.

Partner Bakery and Factory Recruitment

Panfanforu is actively seeking partner bakeries for its products, including sites like Pansuku, Panfanforu Office, and Panfanforu Biz. For more details, please visit this link.

Company Overview

Panfanforu Co., Ltd. is a startup that addresses various challenges faced by local bakeries—including operational inefficiencies and expanding sales channels—leveraging unique frozen technology and digital transformations. With the mission to create a new bread economy and contribute to regional economies, they offer a variety of platform services connecting bakeries and consumers using “frozen x IT” solutions.

- Company Name: Panfanforu Co., Ltd.
- Headquarters: 368-9 Honcho 5-chome, Kiryu City, Gunma
- Established: January 17, 2017
- Capital: 100 million yen
- CEO: Kenta Yano
- Vision: To provide attractive job opportunities across regions
- Mission: To contribute to the local economy through bakery platforms and create a new bread economy.

Learn more about their services, including the regular delivery of frozen bread via Pansuku, workplace welfare services like Panfanforu Office, and a business-oriented bread platform through Panfanforu Biz.