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Propelis: A New Era in Brand Impact Solutions

In a significant move that reshapes the landscape of brand services, two of the leading entities in creative branding and packaging have merged to form Propelis. SGS & Co and SGK, both highly regarded for their expertise in brand creative, packaging, and content production, have officially consolidated their operations, aiming to create a stronger, more agile agency that will better serve brands worldwide.

This merger is not merely a blending of names but a strategic alignment that boasts over 150 years of collective experience. With nearly $1 billion in annual sales and a formidable workforce of 10,000 employees across more than 30 countries, Propelis emerges as a powerhouse designed to deliver unparalleled service and innovative solutions in a highly competitive market.

The Vision Behind Propelis

The name Propelis signifies upward momentum and purposeful integration, reflecting the agency's dedication to driving brand success with speed and clarity. Under the guidance of Gary Kohl, the newly appointed CEO, formerly president of SGK, Propelis aims to fulfill its clients' ever-evolving needs with enhanced capabilities and resources. His enthusiastic commitment to fostering strong consumer connections will be pivotal in this new chapter.

Matt Gresge, previously the CEO of SGS & Co, takes on the role of Executive Chairman of the Board. He emphasizes that the formation of Propelis is a bold leap forward that will empower brands to engage meaningfully with their audiences, leveraging a unified model that is both innovative and responsive to market changes.

Services Offered by Propelis

Propelis combines the strengths of both companies into a dynamic ecosystem comprising several specialized brands:

• - SGX: Focused on producing packaging graphics, flexo plates, and metal deco solutions, SGX draws from the deep expertise of both SGS and SGK.
• - Marks & Equator: This team handles creative strategy, digital commerce, and marketing experiences that resonate with consumers. Their work ensures that brands maintain relevance in a constantly shifting landscape.
• - Collide: Experts in physical marketing material such as signage, packaging mockups, and influencer kits, Collide focuses on fabricating and distributing products that effectively communicate brand messages.
• - 5Flow: This platform enhances content and packaging automation through cloud-smart technologies, streamlining workflows to meet the increasing demands of modern marketing.

Addressing Market Challenges

One of the key challenges faced by organizations today is adapting their marketing strategies to rapidly changing consumer behaviors and technological advancements. Propelis is positioned to tackle these challenges head-on, offering integrated solutions that combine creative production, branding, and technological innovation. This approach will help clients respond more effectively to consumer expectations and tap into emerging market opportunities.

With over 2,000 diverse clients spanning various industries, including consumer packaged goods (CPG), retail, technology, and hospitality, Propelis is prepared to cater to a wide array of brand needs. Their tailored services are designed to leverage the unique strengths inherent in each sector, ensuring clients are equipped to thrive in today’s fluid market.

Looking Ahead

As the agency sets in motion its blueprint for future growth and influence, Propelis emphasizes continuous innovation and dedicated customer service. By merging the talents, insights, and technologies of SGS & Co and SGK, the newly minted agency aims to redefine the standards of brand engagement and set a new precedent in how brands connect with their audiences globally.

Interested parties can learn more about Propelis and their wide range of services by visiting their official website at propelis.com.

This merger symbolizes not only a strategic advantage in talent and resources but a visionary commitment to fostering deeper brand connections and driving industry excellence. As Propelis embarks on its journey, it stands ready to cultivate a future where brands not only succeed but flourish.