BEAMS Outlet Revamp
2025-07-18 03:53:54

BEAMS Outlet Iruma Revitalizes Shopping Experience with Major Upgrades

Revitalization of BEAMS Outlet Iruma



BEAMS, a Japanese fashion retailer based in Shibuya, Tokyo, has announced the grand reopening of the largest outlet store, BEAMS Outlet Iruma, on July 20, 2025. Located in Iruma City, Saitama, this revamped venue aims to redefine the shopping experience for both men and women, offering an extensive selection of casual wear, business attire, accessories, and more for kids and golf enthusiasts.

New Features


The renewed store will showcase nine distinct labels catering to a diverse clientele. Upon entering, shoppers will find designated areas for men's and women's fashion to the left and right, respectively. A notable feature of this outlet is the Kids' Room, designed to resemble a secret base, providing a safe and engaging space for children while parents shop. This creative area ensures children can feel at home, giving parents peace of mind.

In addition to the children's area, a dedicated section for BEAMS GOLF has been established within the store, significantly expanding the available golf merchandise. The central area of the store is designed to enhance the shopping experience for golf enthusiasts, featuring an array of golfing products that cater to all levels of players.

The renovation includes the addition of seven fitting stations within a spacious layout, allowing customers to explore and buy items tailored to various lifestyles and needs.

Store Information


  • - Store Name: BEAMS Outlet Iruma
  • - Reopening Date: July 20, 2025
  • - Location: 3169-1 Miyadera, Iruma City, Saitama, Mitsui Outlet Park Iruma
  • - Phone Number: 04-2934-8490
  • - Business Hours: 10:00 AM - 8:00 PM
  • - Closed: Irregular holidays

A Brief History of BEAMS


Founded in 1976 in Harajuku, Tokyo, BEAMS has consistently been a leader in the retail fashion sector, showcasing various global lifestyle concepts. From its first store, the American Life Shop BEAMS, to its present offerings, BEAMS has continually evolved to meet customer demands across various categories including fashion, home goods, and even music and art.

BEAMS is known for its collaborative efforts, engaging in partnerships with different brands to create unique value propositions. This innovative spirit has established BEAMS as a pioneering select shop, leading trends in Japan and across the Asian region. With approximately 175 locations, their community-driven culture resonates with a diverse array of customers, making it a beloved brand across generations.

For more information about BEAMS, visit their official website: BEAMS Company.

The revamped BEAMS Outlet Iruma will undoubtedly enhance the shopping landscape in Saitama, inviting both new and loyal customers to experience a fresh, innovative approach to retail. As the grand reopening date approaches, excitement is building around what this new space will offer. Whether you're in search of the latest fashion or a family day out, BEAMS Outlet Iruma aims to become a go-to destination for all.


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Topics Consumer Products & Retail)

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