New Collaborative Collection Unveiled: SAMANTHAVEGA x VARZAR

A Fashion Forward Collaboration: SAMANTHAVEGA x VARZAR

The dynamic world of fashion meets innovation as SAMANTHAVEGA, a distinguished brand under Samantha Thavasa Japan Limited, announces its latest collaboration with the Korean head brand VARZAR. This exclusive collection is set to launch soon, promising a fusion of Japanese and Korean aesthetics that fashion lovers are sure to appreciate.

Exciting Designs

Among the standout pieces are the Ribbon Series, showcasing a delightful blend of sweetness and casual vibes. The collection features a chic Boston bag adorned with a large ribbon, available in three captivating color options: off-white, black, and pink. Priced at ¥18,700, this bag combines functionality with trendy aesthetics, thanks to its spacious interior, complemented by four substantial pockets that cater to all your storage needs.

Additionally, the bag boasts an elegant “SVZ” logo embossed at the front, a unique touch exclusive to this collaborative line. One of the bag’s highlights is its detachable ribbon handle, secured with a snap button, allowing users to modify their style according to their mood.

But the Ribbon Series doesn’t stop there—fashion aficionados can also explore the newly designed bucket hat for ¥8,250 and a playful cap for ¥6,600. Both pieces feature an oversized matching ribbon and a special VA hardware plate, merging simplicity with a hint of girlish charm.

The Sporty Series

Transitioning toward a more athletic aesthetic, the collection further expands with the Sporty Series, which strikes a balance between sporty and casual. It includes a mini Boston bag, available in beiges, navy, khaki, and black for ¥16,500, that suits any adventure with its fashionable form and practical design.

Alongside this is the standard Boston bag for ¥18,700, also designed in an eye-catching canvas texture. Both bags emphasize usability with dual carrying options, supported by shoulder straps for added comfort. The bold lines across the bags inject a sporty flavor, and once again, the unique “SVZ” logo graces the front, ensuring every piece is unmistakably part of this collaboration.

Completing the sporty look is a stylish cap that sells for ¥6,600, featuring a subtly embroidered SVZ logo and a wider brim for added flair.

Launch Event

Mark your calendars! The flagship store for the SAMANTHAVEGA x VARZAR collaboration is set to open on February 18 at the Umeda Est store. Here, shoppers can expect not just the collaborative pieces but also the wider selection from VARZAR, making for a must-visit for all fashion enthusiasts.

About the Brands

Founded in 1994, SAMANTHAVEGA has made its mark in the fashion industry, specializing in bags and jewelry that appeal to a wide customer base. Under the leadership of Koji Furuya, the brand continues to innovate and partner with other fashion influences such as VARZAR, helmed by Park Shin Kyu, which brings a fresh and youthful perspective to its designs.

For more details and to view the entire collection, visit the official page. This exclusive collaboration combines the best of both worlds, making it a thrilling addition to any wardrobe. Don’t miss out on this fashionable journey of combining elements from two vibrant cultures!