#USA #ORIJEN Pet Food #Mufasa The Lion King #Disney Collaboration #Auburn

A New Adventure Awaits with ORIJEN and Disney

In an exciting initiative, ORIJEN™ Pet Food has partnered with Disney to celebrate the eagerly awaited release of "Mufasa: The Lion King," coming to theaters on December 20, 2024. This collaboration not only highlights the animated film's narrative of Mufasa and Taka but also showcases ORIJEN's commitment to providing high-quality pet nutrition inspired by the natural diets of big cats.

Spotlighting the Connection

The new film delves into the rich relationship between the iconic characters Mufasa and Taka, exploring Mufasa’s rise as king of the Pride Lands. Recognizing the importance of this epic tale, ORIJEN has crafted a campaign that aligns its brand identity with the themes presented in Disney’s latest offering. The partnership emphasizes how pets can transform everyday moments into spectacular adventures, reinforcing the bond between humans and their furry companions.

Creative Promotions and Engagements

As part of their collaboration, ORIJEN has developed a co-branded media spot that premiered during NBC's Sunday Night Football. The engaging advertisement showcases the transformative power of having a companion, hinting at the adventures that lie ahead. Furthermore, a visually striking digital billboard has been set up next to the iconic Grauman's Chinese Theater in Hollywood, capturing the attention of moviegoers and animal lovers alike.

In addition to these promotional efforts, ORIJEN hosted a vibrant live silk screen printing station at the star-studded world premiere of "Mufasa: The Lion King" on December 9 in Los Angeles. Attendees were able to receive custom bandanas, incorporating both fun and engagement with fans before the film’s release.

A Chance to Win

ORIJEN is further enhancing the experience by sponsoring a sweepstakes. Fans can enter for a chance to win tickets to see "Mufasa: The Lion King" in theaters. The sweepstakes runs until January 6, 2025, giving fans ample time to participate. Each winner can claim two tickets valued at up to $15 each, allowing them to bask in the cinematic glory of the film.

The Essence of ORIJEN

As Emily Dowling, Chief Marketing Officer at Champion Petfoods, expressed, the collaboration embodies ORIJEN’s philosophy that pets require nourishing ingredients in order to accompany their owners on extraordinary journeys. Emphasizing the importance of WholePrey ingredients, ORIJEN ensures their products consist of muscle meat, organs, and bones – reflecting a natural diet similar to that of wild big cats.

About Champion Petfoods

Established over 35 years ago, Champion Petfoods is known for its dedication to crafting premium pet food that delivers optimal nutrition. Their commitment to quality and food safety ensures that both ORIJEN and ACANA™ products are not just food items but the cornerstone for pet owners seeking to elevate their pet’s health and well-being. Every ingredient is sourced from trusted farmers and fisheries, aligning with their ethos of maintaining a "Better World for Pets."

Catching the Magic of Mufasa

"Mufasa: The Lion King" is set to enchant audiences with Rafiki telling the story of legendary Mufasa to young lion cub Kiara, intertwined with lessons of destiny and friendship. This film promises to blend live-action techniques with cutting-edge CGI, directed by the acclaimed Barry Jenkins and produced by industry veterans. With a stellar cast and original songs by Lin-Manuel Miranda, moviegoers can expect an unforgettable cinematic experience.

In summary, ORIJEN and Disney are creating a magical synergy as they invite fans to witness the release of "Mufasa: The Lion King," merging the worlds of storytelling and pet nutrition in a celebration both children and adults can enjoy.

To learn more about ORIJEN’s innovative product lineup or the sweepstakes, visit ORIJENpetfoods.com today!