Scott Cederbaum Joins Sorenson Communications as Marketing Head to Drive Growth and Innovation

Scott Cederbaum Takes Charge as Head of Marketing at Sorenson Communications

SALT LAKE CITY, Sept. 9, 2026 – In a significant move for Sorenson Communications, the company announced the appointment of Scott Cederbaum as Head of Marketing, effective August 10, 2026. With over 20 years of experience under his belt, Cederbaum is expected to play a crucial role in steering the global marketing strategy of the organization.

Cederbaum's accolades resonate throughout various sectors including education, technology, and consumer products. His impressive background highlights a robust ability to drive growth through brand transformation, revenue strategy, and customer engagement. As the new Head of Marketing, he will lead efforts in brand development and demand generation while enhancing customer lifecycle marketing and market positioning initiatives.

"Scott Cederbaum joins Sorenson at a thrilling juncture in our evolution as various domains like accessibility, communications technology, and artificial intelligence converge," stated Kevin Keleghan, the Chief Executive Officer of Sorenson. His unique blend of growth and marketing leadership, combined with his comprehensive understanding of innovation, positions him effectively to connect organizations with communities that greatly benefit from these advancements.

Prior to joining Sorenson, Cederbaum served as Chief Revenue Officer at Blueprint Prep. In that role, he developed enterprise-wide revenue strategies while directing all aspects of marketing, sales, pricing, and customer growth initiatives. His career has seen him in senior leadership positions where he has successfully built and scaled marketing organizations, driven digital transformations, and established effective customer acquisition and retention strategies based on data and advanced analytics.

Reflecting on his passion for impactful work, Cederbaum remarked, "My years in education technology have informed my understanding of how essential it is for companies to play a role in broadening access and opportunity. This passion is what drives me, and I look forward to channeling that enthusiasm within Sorenson, especially for the Deaf, DeafBlind, and Hard of Hearing communities we serve."

Sorenson Communications stands as a leader in accessible communication services, providing innovative solutions to bridge communication gaps for individuals who are Deaf, DeafBlind, and Hard of Hearing. Their offerings include Video Relay Service (VRS), CaptionCall, and AI-driven sign language translation capabilities, among others. The company strives to meet unique communication needs while enhancing clarity and connection in daily interactions.

As Cederbaum joins, he is poised to make impactful changes that resonate with Sorenson's core mission—to enable meaningful communication for communities that rely on their innovative services. Cederbaum’s expertise will aid in expanding Sorenson's reach into these communities, fostering deeper engagement, and paves the way for future growth in the realm of accessible communications.

For those interested in exploring Sorenson's commitment to improving accessibility, more information can be found on their website at www.sorenson.com/careers.

Stay tuned as Cederbaum and the talented team at Sorenson embark on this exciting journey towards inclusive communication innovations. Together, they aim to not just grow but to create lasting impact within the communities they are devoted to serving.