Yiwugo App Experiences Dramatic Overseas Growth in Sales for Hiking Gear and Fitness Equipment

The Yiwugo app, linked to the world's largest wholesale commodity market, Yiwu, is undergoing an exceptional transformation in its user base and sales dynamics. Since mid-April 2025, the app has seen a staggering 200% increase in downloads on Google Play, propelling it into the top echelons of shopping apps across various international markets, including the United States, France, and Malaysia. This spike can be attributed to recent adjustments in international tariff policies that have optimized the app's visibility and accessibility for global consumers.

In 2024 alone, the Yiwu market recorded outdoor and leisure product sales exceeding 2 billion yuan, with a commendable annual growth rate of approximately 9%. Hiking poles, a significant segment within the outdoor sports equipment category, have notably doubled in transaction volumes year-on-year between January and April 2025. The growing interest in activities such as mountaineering, hiking, and skiing has not only boosted domestic demand but has also led to increasing orders from international markets in Europe, the U.S., Russia, and Malaysia.

The National Health Commission of China has also been proactive in promoting balanced diets and fitness, further fuelling the demand for various fitness and weight-loss equipment among consumers.

Zhu Jinming, the owner of Haoyang Outdoor Articles Firm, which specializes in mid-to-high-end hiking poles, has witnessed a steady uptrend in orders from countries like Russia and Brazil since 2021. He mentions a long-term relationship with a Russian client who has been purchasing from Haoyang since 2007, with their annual orders now exceeding 1 million yuan. Zhu attributes this loyalty to the durable materials and reliable after-sales service provided by his company, which has led customers to return even after exploring alternate suppliers.

During peak tourist seasons in China, particularly around holidays like May Day, Haoyang reports an average of about 500 orders per scenic spot, showcasing their strong foothold in the domestic market.

Another significant player in this narrative is Yan Peng, founder of Linuo Vanguard Sport, a company well-regarded in Yiwu for over two decades. Linuo primarily serves clients in Europe and North America with high-quality fitness equipment such as dumbbells, barbells, and exercise bikes. The company has implemented superior quality control measures, such as investing in higher-grade chrome plating to prevent rust and enhancing sandbags with extra layers to prevent leakage.

Thanks to these meticulous standards, Linuo has built lasting relationships with its clients, including a Spanish family whose order volume has doubled since they began working with Yan — each shipment now typically consisting of an entire container.

The domestic market for home fitness gear is showing a clear upward trajectory, driven by a national push for health and weight management in China. With purchasing trends shifting toward more professional-grade equipment, there is a noticeable shift in consumer behavior.

In essence, the philosophy of connecting with nature while prioritizing one’s health has transcended elitist circles and is progressively becoming a common lifestyle for billions globally. As 2025 unfolds, the transaction data from the Yiwugo platform is likely to offer insights into what could become the next global trend in outdoor and fitness markets.

In conclusion, Yiwugo’s rapid growth reflects not just a change in downloads but a significant transformation within the outdoor and fitness equipment market landscape. Companies like Haoyang and Linuo Vanguard Sport illustrate the dynamics of supply and demand, demonstrating how adaptability and quality can foster lasting relationships and substantial growth in both domestic and international markets.