#Japan #Tokyo #Torino #HIROFU #CITTA

New Addition to the CITTA Bag Series

HIROFU, a renowned ladies' bag brand under the World Group, offers a delightful addition to its CITTA bag series with the launch of the new `TORINO` color on June 3, available both online and in stores nationwide.

The CITTA series, named after the Italian word for 'city', is crafted to be carried effortlessly from one urban setting to another. The bags are designed with an emphasis on simplicity, showcasing the natural beauty of the leather through a minimalist aesthetic. With a casual yet sophisticated look, these bags have earned a loyal following since their debut.

Exceptional Materials

The CITTA bags are made from resilient calf leather that is both durable and less prone to showing signs of wear, combined with a cotton lining that enhances their lightweight feel without compromising on elegance. This strategic mix allows for a refined finish that’s practical for everyday use.

Versatile Usage

The open-top design of the CITTA bags ensures easy access to belongings, making them suitable for various occasions such as commuting, shopping, or even traveling. Their versatility means they can easily transition from day to night, fulfilling the diverse needs of modern life.

Introducing 'TORINO'

The latest color, `TORINO`, is a light blue-grey that embodies a fresh and sophisticated vibe, inspired by the city of Turin, nestled at the foot of the Alps. This new shade offers a serene yet cosmopolitan feel that can complement any outfit. The soft hue balances casual elegance with a structured look, enhancing the overall appearance of any ensemble.

`TORINO` pairs beautifully with strong contrast colors, making it a striking statement piece. Imagine it alongside a classic navy dress, crisp whites, or an all-black outfit; it can elevate a simple look into a chic ensemble.

Pricing Information

• - CITTA Tote Bag S: ¥58,300 (tax included)
• - CITTA Tote Bag M: ¥64,900 (tax included)
• - CITTA Tote Bag L: ¥71,500 (tax included)

The versatility and sophistication of the new `TORINO` bag make it an essential choice for anyone looking to refresh their wardrobe this summer. It's a perfect option to enhance daily outfits while staying timeless in elegance.

Check it Out

For more details about the new color and to view the complete collection, check the online store. Join HIROFU on social media: Instagram @hirofu_official or connect via LINE at https://lin.ee/JScHdm2.

Brand Philosophy

HIROFU's philosophy revolves around simplicity, minimalism, and contemporary design. Since its establishment in 1978, the brand has been committed to creating high-quality products that highlight the natural textures of the materials, ensuring timeless appeal that withstands fleeting fashion trends.

Explore HIROFU's innovative designs and find the perfect bag that resonates with your style while offering practicality for everyday life. The CITTA series, especially with the new `TORINO` hue, is a gleaming example of this ethos at work.