#Japan #Tokyo #Taito #OKULAB #OHTORI Laundry

OHTORI Laundry: A New Laundry Destination in Taitō Ward

On April 29, 2026, a fresh laundry experience hits Taitō Ward as OKULAB introduces the OHTORI Laundry. With a commitment to redefining daily laundry routines, OKULAB aims to incorporate innovative ideas that transform the mundane task of laundry into a more pleasant and positive experience. Based in Shibuya, Tokyo, OKULAB is led by CEO Jun Kubota, who has meticulously designed every aspect of this new establishment, including equipment selection, interior layouts, branding, and promotional strategies.

A Brand Rooted in Culture

OHTORI Laundry doesn’t just offer washing machines; it offers a way to enhance daily life through the simple act of laundry. This unique brand is inspired by the rich cultural heritage of its location near the famous Ōwashi Shrine, known as the birthplace of Tori-no-Ichi, a traditional market festival dedicated to prosperity and good fortune. By emphasizing the significance of this area, the laundry aims to provide a space where each wash aligns with a spirit of positivity and renewal, creating small yet meaningful good fortunes with every visit.

Grand Opening Sales Event

To celebrate its grand opening, OHTORI Laundry will host a sales event from April 29 to May 17, 2026. During this period, all customers who register as members of the Laundry DX program will receive 1,000 points that can be used for laundry services, alongside an additional 1,000 points simply for visiting. Furthermore, the first 150 customers who participate in an in-store survey will be rewarded with an exclusive eco-bag, making their experience even more worthwhile.

Staff will be readily available during key hours to assist customers with operating the machines, selecting the appropriate washing cycles, and providing guidance on laundry techniques for items like down comforters. This extra support ensures that even first-time users will feel comfortable and confident utilizing the facilities.

Sales Event Details

• - Laundry DX Registration: 1,000 points awarded immediately.
• - In-Store Visit Bonus: Additional 1,000 points for all customers.
• - Survey Participation: Original eco-bags for the first 150 respondents.

Staff Availability Schedule

• - April 29: 9 AM - 5 PM
• - May 2 - May 6, May 17: 10 AM - 4 PM (Note: 12 PM - 1 PM may be unavailable for staff breaks, and times may vary due to circumstances.)

Location and Availability

Store Name: OHTORI Laundry
Address: 3-33-10 Chizuka, Taitō Ward, Tokyo
Opening Hours: Open 24 hours, 7 days a week
Launch Date: April 29, 2026

About OKULAB

Since its establishment in 2016, OKULAB has been pivotal in revolutionizing the laundry culture in Japan, operating approximately 300 coin laundries under the Baluko brand and its partners. With nearly universal penetration of home washing machines in Japan, large professional machines are gaining popularity for their superior results and convenience. Recognizing the increased demand for efficient laundry services—including washing bulky items like comforters—OKULAB is stepping up to meet community needs and enhance the role of laundromats in everyday life. Moving forward, the company is dedicated to evolving laundry solutions that ensure customer satisfaction and loyalty across the nation.

Business Scope

• - Franchise development of laundry services
• - Planning, development, and provision of laundry solution services
• - Consulting for corporate alliances

For more information, visit Baluko Laundry Place and Laundry OUT.
Explore OKULAB press releases here.