#None #Xbox #7-Eleven #Forza Horizon 6

7-Eleven and XBOX Team Up for Forza Horizon 6

In an exciting collaboration, 7-Eleven, Inc. has partnered with XBOX to enhance the virtual driving experience in the latest update of Forza Horizon 6, titled "Horizon Meets." This partnership invites players to explore a digital version of a Japanese 7-Eleven store, marking a significant milestone for the convenience retailer as it enters the world of gaming.

The newly introduced "7-Eleven Evolving World" allows players to take part in virtual car meets right in front of a konbini (convenience store) modeled after 7-Eleven locations in Japan. Here, gamers can showcase their personalized vehicles, snap photographs, and even replicate favorite builds in this vibrant digital environment. The addition not only celebrates the rich culture of car enthusiasm in Japan but also creates an engaging hub for gamers to interact.

Players can also collect a limited edition kawaii Egg Salad Sandwich, inspired by actual 7-Eleven offerings. The update introduces a special "Prop Pack" that empowers players to customize their virtual experiences further with unique items, as well as a customizable in-game shirt that mirrors the uniforms worn by 7-Eleven employees.

Real-World Rewards and Exclusive Offers

But that’s not all! The collaboration extends beyond the screen, as 7Rewards® and Speedy Rewards® members can receive enticing real-world benefits. For every purchase of XBOX gift cards ranging from $15 to $50 at participating stores, members can enjoy a free small Slurpee® and gain access to exclusive in-game content in Forza Horizon 6. This includes a special Toyota GR-Supra livery wrapped in the signature 7-Eleven branding, paying homage to a physical collaboration between the two brands earlier in the year.

Raghu Mahadevan, Executive Vice President and Chief Digital and Information Officer of 7-Eleven, commented on this unique crossover, saying, "7-Eleven is always ready for the pit stops that keep adventures going. Forza Horizon 6 from XBOX brings that spirit to life through the thrill of the drive." This initiative not only highlights the intersection of gaming and car culture but also transforms the way fans can connect with the 7-Eleven brand, making it a memorable experience both offline and online.

Limited Edition Merchandise and Apparel

In addition, 7-Eleven is unveiling a range of limited-edition apparel and merchandise inspired by the Forza Horizon 6 universe. This exclusive collection features stylish streetwear like tees and hoodies that reflect the high-energy essence of the game. For fans looking to flaunt their passion for gaming and convenience culture, this collection can be found only on 7Collection.com.

The promotional offer, valid for a limited time, runs from August 26, 2026, to October 27, 2026, and is subject to availability. Interested players and fans should stay tuned for up-to-date information on upcoming events and releases by following 7-Eleven's social media channels.

About 7-Eleven, Inc.

Founded in 1927, 7-Eleven, Inc. has become the leading convenience retailer in the U.S., operating more than 12,000 stores across the U.S. and Canada. Known for its popular products like Slurpee® and Big Gulp®, the business continues to innovate by offering fresh, high-quality food options and an engaging shopping experience. With the introduction of programs such as 7Rewards® and Speedy Rewards®, customers can accrue points and redeem them for rewards, enhancing their visits to the store. The 7NOW® delivery app also allows for quick access to products with real-time tracking capabilities, emphasizing 7-Eleven’s commitment to convenience in the modern world.

For more information about 7-Eleven, visit their official website at www.7-eleven.com or check their Instagram page for the latest promotional updates.