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Collaborative Project for Comprehensive Owned Media Support

In a bold move to bolster corporate communication, Dentsu PR Consulting and Dentsu Digital have launched a collaborative project aimed at providing comprehensive support for the creation and management of corporate owned media, such as websites and social media platforms. This initiative, which integrates the expertise and innovative technology of both firms, addresses the essential need for effective expression and risk management in the digital landscape.

The Importance of Digital Media Management

As consumers increasingly leverage various media channels to obtain information, the significance of corporate-owned media in communication activities has never been more critical. Corporate websites and social media platforms serve as vital tools for brands looking to engage with their customers. However, the digital realm presents unique challenges. Inappropriate information dissemination can severely tarnish a company's reputation, necessitating a rigorous approach to expression and risk management.

Despite the recognized need for comprehensive strategies, many organizations still tackle 'creation and operation' and 'expression and risk management' as separate entities, often resulting in a lack of speed and coherence in their output. This disconnect can hinder efficient communication and diminish brand efficacy.

Unifying Expertise for Enhanced Solutions

The newly formed joint project capitalizes on Dentsu Digital's cutting-edge technology in owned media development, integrated with Dentsu PR Consulting's specialized knowledge of expression risk management. This fusion aims to comprehensively support companies in managing their owned media, ensuring not only robust operational processes but also risk mitigation strategies.

Holistic Support in Media Management

The joint initiative will assist organizations across several critical areas:

• - Creation and Management: Providing end-to-end support that includes communication design, operational strategy, and SEO optimization for owned media. This comprehensive approach integrates a content creation scheme that incorporates a reviews system to avoid expression risks, enabling proper communication that aligns with diverse values.
• - Expression and Risk Management: Prior to potential issues, the project offers risk diagnostics, research report sharing, and the formulation of risk management manuals, ensuring companies are well-prepared for any eventualities.

By adopting a cohesive and proactive format for addressing expression risks, this project aims to enhance organizations’ branding, customer satisfaction, and ultimately sales through their owned media platforms. The support can also be tailored to specific areas based on individual corporate challenges and needs.

Future Commitments from Dentsu

Going forward, Dentsu PR Consulting plans to deepen its collaboration with Dentsu Digital. The focus will remain on constructing owned media that elevates the customer experience and growth support while addressing expression risks. This dual strategy is designed to contribute effectively to business development and sustainability.

This project embodies the principles of Dentsu Japan's next-generation marketing model, "Marketing For Growth," specifically aligning with the processes of "Value Designing" and "360° Experience." For further details on this model, you can explore the official release.

About Dentsu Digital

Dentsu Digital is Japan's largest comprehensive digital firm, dedicated to integrating creativity and technology that resonate with people's emotions, thereby fostering transformation. As a partner in business growth, they strive to bring about economic and social change through value creation.

About Dentsu PR Consulting

Dentsu PR Consulting has been a strategic partner in public relations since its inception in 1961, supporting various organizations in reputation management. With a focus on data analysis to yield insight-driven content development, they aim to contribute to social innovation and were recognized as Japan’s top PR firm on multiple occasions.

In summary, through this collaborative project, Dentsu aims to fortify corporate media presence while adhering to a strong framework of risk management, ensuring that brands can navigate the complexities of digital communication successfully.