#Canada #Toronto #StickerYou #Gambino Family #Legitimate You

StickerYou's Innovative Campaign: Legitimate You

This week in New York City, excitement filled the air as rumors circulated regarding the Gambino family's efforts to legitimize their operations. Wooden crates, labeled with the Gambino brand, mysteriously appeared near known mafia spots, igniting intense speculation among citizens and businesses alike. Was this the Gambinos' genuine attempt to become legitimate, or simply an elaborate ruse?

The Truth Behind the Campaign

In a surprising twist, the innovative custom printing platform, StickerYou, revealed that this buzz was part of its new campaign called "Legitimate You." The initiative's primary aim is to showcase how any business can enhance its image by utilizing StickerYou's high-quality branding solutions. If they can transform the notorious Gambino brand, imagine what they can do for your own business.

Behind the Scenes of the Stunt

The campaign prominently features a fictional Gambino family "affixer"—an individual responsible for turning ordinary business items into corporate merchandise using StickerYou's premium stickers and labels. Their technology ensures that notebooks, pens, mugs, and even baseball bats all receive a professional makeover, making them presentation-ready at a fraction of the cost.

Ira Dubinsky, the VP of Marketing at StickerYou, emphasized that perception is vital in the business world. He noted, "Regardless of whether you're running a startup or a well-established company, solid branding is essential. The Legitimate You campaign underscores the fact that any business can achieve a polished look without stretching their budget."

A PR Activation Like No Other

As part of the campaign's unveiling, StickerYou planted crates adorned with high-quality Gambino merchandise at various locations linked to mafia activities in Manhattan and Brooklyn. The crates contained a fascinating collection of branded items that had been transformed by StickerYou's decals and labels. This strategic placement aimed to demonstrate that businesses of all types and sizes can have a professional appearance.

Erin Kawalecki, the Chief Creative Officer at Angry Butterfly, remarked on the effectiveness of the campaign: "We've effectively showcased StickerYou's capabilities in an exciting and extreme way. They offer a product that empowers all kinds of businesses to present a sharp and professional image. Having the bravery to execute such a bold idea speaks volumes about their company culture and approach to marketing."

Taking the Campaign Further

Launched across North America, the Legitimate You campaign employs various marketing strategies including social media, digital marketing, influencer partnerships, and unique activations. The creative direction was provided by Angry Butterfly in Toronto, working closely with the team at Duet Public Relations for the campaign's public relations needs.

To catch a glimpse of the campaign's ingenuity, viewers are encouraged to watch the Legitimate You ad on YouTube, where they can also find downloadable campaign assets. Detailed product information is available on StickerYou's official website, where they continue to engage with their audience on social media through their handle @stickeryou.

About StickerYou

Founded in 2010, StickerYou has emerged as a leading custom printing platform, allowing businesses and individuals to create personalized products ranging from stickers and labels to decals and temporary tattoos. Their proprietary die-cut technology facilitates precise customization, ensuring high-quality results. Whether individuals are looking to amplify their brand or personalize items, StickerYou provides robust customer support and tools to bring creative visions to life.

Available for Interviews

For more insights into the campaign and the company's offerings, interviews can be arranged with:

• - Ira Dubinsky, VP of Marketing at StickerYou
• - Andrew Witkin, Founder and CEO of StickerYou
• - Erin Kawalecki, Chief Creative Officer at Angry Butterfly

With this campaign, StickerYou aims to redefine the boundaries of branding and highlight that every business has the potential to look legitimate, regardless of its background.