#Japan #Setagaya #Updater #Chikuha Sake #Kazuma Shuzou

Supporting Noto's Affected Sake Brewery Through Sake

In the aftermath of the Noto Peninsula Earthquake, which struck on January 1, 2024, many local businesses, including long-established sake breweries, faced dire challenges. One such brewery, Kazuma Shuzou in Noto Town, Ishikawa Prefecture, is continuing its commitment to sake-making despite the significant damage caused by the natural disaster. To assist in their recovery and bring awareness to their situation, UPDATER Co., Ltd., located in Setagaya, Tokyo, has launched an exciting initiative for 2025.

The Project Overview

The initiative involves gathering support from 50 restaurants in the Kanto region to serve 'Chikuha Noto Junmai' sake. This project aims to provide a unique opportunity for customers to enjoy delicious sake while reflecting on the challenges faced by the affected brewery. By presenting 'Chikuha' on their menus, participating restaurants can help spread awareness of the ongoing recovery efforts in Noto and the resilience of its people.

Starting from June 12, 2025, restaurants are invited to register for this meaningful cooperation, where each establishment will be offered a complimentary bottle of 'Chikuha Noto Junmai' sake (1800 ml). The hope is to have each restaurant start serving this sake from June 30, 2025, onwards.

Why This Matters

The Noto Peninsula earthquake severely disrupted the local infrastructure and industries. While Kazuma Shuzou, along with numerous others, has been struggling to maintain operations due to damages, we believe many people are unaware of the brewery's current situation. UPDATER aims to encourage community support through this project, which creates a bridge between the consumers and the victims of the disaster.

UPDATER has a longstanding relationship with Kazuma Shuzou, providing energy solutions that underline their commitment to local empowerment. The collective spirit of this initiative is meant to remind everyone that the affected areas still need support, creating a ripple effect of empathy and awareness through shared experiences.

How Restaurants Can Participate

Restaurants that resonate with the cause and are willing to help can apply using the following link: Application Form. Each participating restaurant will receive not only the sake but also educational materials (POP) about Kazuma Shuzou and the plight of Noto, allowing diners to connect with the story behind the glass.

The initiative’s total cost will be absorbed by UPDATER, emphasizing that successful participation relies on the goodwill of the restaurants involved. While providing sake to customers is recommended to be complimentary, each restaurant can make its pricing decisions.

Encouraging Community Spirit

According to Ryoji Sakamoto, head of SX Sales at UPDATER, “We strive to create a community with a face behind our renewable energy solutions. This earthquake’s impact on Kazuma Shuzou is not merely a statistic but a shared narrative we need to explore.” The sentiment is echoed by Shihori Kazuma, who maintains that the Noto region's sake remains essential to its culture and community welfare. Despite the challenges, Kazuma Shuzou signifies resilience, and through this initiative, we encourage customers to engage meaningfully.

Conclusion

Through the simple act of enjoying a drink, we can extend our support to the Noto Peninsula and its residents. By participating in this project, Kanto restaurants can help craft a narrative of recovery, resilience, and community solidarity in the face of adversity. Everyone is invited to raise a glass and offer a toast—not just to good health but to the indomitable spirit of Noto, its people, and its cherished sake breweries.

For more details on this initiative and the impactful work of UPDATER and Kazuma Shuzou, please visit UPDATER Official Site.