Celebrating 20 Years of FAIRY TAIL with an Exciting Pop-Up Event

Celebrate 20 Years of FAIRY TAIL with an Exciting Pop-Up

This summer, anime and manga enthusiasts can embrace the magic of FAIRY TAIL as it celebrates its 20th anniversary with a delightful Pop-Up event. Starting on August 4, 2026, fans of the beloved series can head to Kinokuniya Bookstore to experience a unique collaboration between the iconic series and the talented illustration group, いらすとや (Irasutoya).

Exclusive Merchandise and Original Artwork

The Pop-Up event will feature an exclusive collection of original goods inspired by freshly illustrated characters from FAIRY TAIL, including fan-favorites such as Natsu, Lucy, Happy, Gray, Erza, Wendy, and Gerard. This collaboration also includes original illustrations created by いらすとや, bringing a new twist to these beloved characters that fans have come to adore over the years.

Visitors can expect a vibrant display featuring standee panels and exhibitions showcasing original illustrations from the manga, providing an immersive atmosphere filled with nostalgia and excitement for all attendees. These unique displays will allow fans to capture memorable photos and share them with fellow fans.

Special Purchase Offers

To further enhance this celebration, every purchase of ¥3,300 (tax included) at the event will entitle buyers to a special random gift – a character bookmark from a selection of seven different designs! It's a fantastic opportunity for fans to collect memorable items connected to their favorite characters while indulging in the celebration of a milestone achievement in the anime and manga community.

Event Details

The FAIRY TAIL×いらすとや Pop-Up event will run from August 4 (Tuesday) to August 16 (Sunday), 2026. Two locations will host this celebration:

- Kinokuniya Bookstore Shinjuku Main Store

1F THE ENTRANCE, 3-17-7 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Business Hours: 10:00 AM - 9:00 PM

- Kinokuniya Bookstore Grand Front Osaka Store

6F South Building, Grand Front Osaka, 4-20 Ofukucho, Kita-ku, Osaka 530-0011
Business Hours: 11:00 AM - 9:00 PM

Don’t Miss Out!

Fans of FAIRY TAIL should mark their calendars to not miss this special occasion! Whether you're a lifelong admirer or new to the series, the event promises to deliver plenty of excitement and joy. For further details, fans can visit the designated event page or check out the official Twitter accounts of both the Shinjuku and Osaka locations to stay updated on any announcements related to the event.

About FAIRY TAIL

FAIRY TAIL revolves around the adventures in a magical guild where wizards take on various missions, from searching for lost items to battling monsters. The story follows Lucy Heartfilia, a aspiring wizard, who meets Natsu Dragneel, a fire wizard who invites her to join his guild, the wildly fun and chaotic FAIRY TAIL. Fans around the world have fallen in love with its enchanting storytelling, dynamic characters, and beautiful artwork.

Explore More

For further insights on the event and the beloved series, you can visit the official FAIRY TAIL 20th Anniversary Special Site.

Let’s come together to celebrate FAIRY TAIL’s legacy and enjoy an unforgettable experience at this extraordinary Pop-Up event!