Smoothie King Celebrates Record Sales Weekend
Smoothie King, the renowned purpose-driven smoothie brand, has announced its remarkable growth for the second quarter of 2025, highlighted by an unprecedented sales weekend that set a new benchmark in the brand's 52-year history. The event, which began on June 20, showcased a significant surge in sales, culminating in the busiest day ever for the Smoothie King chain on National Smoothie Day, June 21. This successful run concluded with the highest traffic observed on a Sunday, indicating a promising trajectory for the brand's operational strategy.
The historical achievement emphasizes the brand's commitment to aligning its operational excellence with its core purpose of promoting healthier and more nourishing habits. Displaying an impressive synergy between brand identity and business model, Smoothie King is redefining what it means to deliver both great taste and nutritional value to its customers.
In the realm of business development, Smoothie King secured 25 new store commitments spanning across 12 states during Q2, showcasing its robust growth in key markets, particularly Georgia and Texas, each contributing six new franchise agreements. Additionally, six new franchisees joined the system in this quarter, reinforcing the brand's attraction to entrepreneurs keen on becoming part of a purpose-driven franchise with a history of steady growth and recognized operational success.
Moreover, Smoothie King has made strategic moves to foster its future growth trajectory. The company has announced a partnership with Main Post Partners, a prominent private equity firm known for investing in high-growth brands led by founders. This minority investment aims to support the brand's long-term initiatives, underlining Smoothie King’s forward-thinking approach to market leadership and sustained acceleration in growth.
On the product innovation front, Smoothie King expanded its food offerings from a successful pilot project that began with just 14 stores to now include approximately 100 locations across the Dallas-Fort Worth area. This move introduced delectable items such as Egg Clouds and Chicken Skewers, paired with various hearty toasts and protein boxes. These options not only enhance the brand menu but also reflect customer desires for both tasty and nutritious food choices.
As Gavin Felder, President and Chief Financial Officer of Smoothie King, highlighted, consumers appreciate the balance of flavor and nutrition, reinforcing the brand’s dedication to nourishing healthy habits. ``Smoothie King is growing in exciting new directions, from welcoming new franchisees to embarking on world-class investment partnerships, all while prioritizing guest satisfaction,'' Felder stated.
Looking ahead, as Smoothie King enhances its offerings and expands its franchise network, it remains committed to inspiring customers to lead healthy and active lifestyles. With the introduction of innovative products like Smoothie Bowls in 2023, which come topped with fresh fruits and premium granola, Smoothie King is poised to continue appealing to health-conscious consumers.
In addition to its innovative product launches, Smoothie King has garnered accolades for being a top franchise opportunity, ranked #19 in Entrepreneur's 2025 Franchise 500 and recognized by Fast Casual and Technomic as one of America's Favorite Chains. This recognition affirms Smoothie King’s position in the marketplace as a leader committed to quality and consumer satisfaction.
For those interested in learning more about the brand or exploring franchise opportunities, further information can be found at
Smoothie King Franchises. As Smoothie King continues to evolve and excel, it remains steadfast in its mission: to create a healthier world by empowering individuals to embrace nutritious habits through its carefully crafted blends and menu offerings.