APAMAN Launches Dance Project in Aichi to Showcase Local Culture and Charm

APAMAN's 47 Prefectures Dance Project: Aichi Edition

APAMAN Corporation, a leading rental housing brokerage firm in Japan, has launched the 23rd installment of its nationwide dance project with the aim of promoting the unique attractions of Aichi Prefecture. This initiative, titled "Aichi Marugoto Dance," features the company’s lovable mascot, Bear-kun, captivating audiences through an engaging dance routine that showcases Aichi's local culture and natural beauty.

Scheduled to be released on October 8, 2025, the dance video will be a vibrant performance against the backdrop of Aichi's iconic landscapes and famous products. The project is part of APAMAN’s commitment to enhance regional revitalization by highlighting the beauty of each prefecture in Japan through creative expression.

Background and Objectives

The goal of this initiative is to promote the unique features of each prefecture by rooting APAMAN's activities in local culture. Through joyful dance routines performed by Bear-kun, the company aims to share Aichi's local specialties with the larger audience, fostering greater appreciation and tourism potential. This creative endeavor aligns with the Sustainable Development Goal (SDG) 11, which focuses on making cities and human settlements inclusive, safe, resilient, and sustainable. Additionally, it supports SDG 8, promoting sustained, inclusive, and sustainable economic growth through effective information dissemination via social media.

What to Expect from the Aichi Dance

In this upcoming dance project, Bear-kun presents a charming interpretation of a traditional tea girl, adorned in a costume reminiscent of Aichi's tea culture. The meticulously designed choreography reflects delicate movements, such as gently picking new buds and rhythmic steps like placing tea leaves into a basket, embodying the refreshing essence of Aichi’s tea and its natural bounty.

The final dance video promises to be a heartwarming celebration, conveying the aroma of fresh tea and an appreciation for the gifts of nature.

Dance Elements

The choreography incorporates various energetic steps, including:
1. Up and down movements
2. Side turns
3. One-legged steps
4. Hand flapping motions
5. And more, ensuring a lively and enjoyable experience for viewers.

Promoting Aichi's Living and Lifestyle Appeal

Aichi Prefecture is known as Japan's top industrial region with a stable economic foundation, combining rich natural resources and urban features that enhance its livability. The average income in Aichi ranks among the highest in the nation, while housing prices and living costs remain comparatively affordable. The expansive residential areas often surpass those found in Tokyo and Osaka, allowing for a more comfortable lifestyle and shorter commuting times.

Moreover, Aichi is a popular choice for families due to its well-developed shopping centers, low numbers of waiting children for daycare, and abundant parks and open spaces, complemented by a robust environment for raising children. The combination of economic stability, spacious residences, shorter commutes, and a supportive child-rearing atmosphere makes Aichi a compelling option for those seeking a quality lifestyle.

With its ideal balance for both urban and rural living preferences, Aichi stands out as a prime residential area that caters to diverse needs.

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About APAMAN Corporation

Based in Chiyoda, Tokyo, APAMAN Corporation manages the "APAMAN Shop" brand, renowned for its extensive franchising in rental brokerage services across Japan. The company operates as a subsidiary of EL CAMINO REAL Corporation, contributing to various segments such as rental management and technological support systems for the real estate industry.

For media inquiries, please contact:
APAMAN Corporation Public Relations
Chiyoda, Tokyo
Tel: 0570-058-889