#Germany #Düsseldorf #Smartwash™ #Persil® #Somat®

Henkel Unveils Smartwash™ Technology at CES® 2025

Henkel has taken a bold step into the future of laundry and dish care by unveiling its innovative Smartwash™ Technology at CES® 2025. This groundbreaking system is not only artificial intelligence-driven but also uses a cartridge-based approach to dosing detergent, aiming to redefine how consumers engage with washing machines and dishwashers.

A Game Changer in Home Cleaning

Making its debut at the Venetian Expo, Henkel's Smartwash™ Technology, which includes products like Persil® and Somat®, targets the European market in 2025. This new setup is designed to automatically dispense the precise amount of detergent needed throughout multiple wash cycles, thus ensuring optimal cleaning performance regardless of the appliance's model, whether existing or newly manufactured.

As Frank Meyer, Corporate Senior Vice President and Head of RD at Henkel Consumer Brands, expressed, “Our Smartwash concept combines Henkel's extensive chemical knowledge with our commitment to consumer needs and agile innovation through AI technology.” This marks a significant advancement following years of research and development, setting the stage for collaboration with industry partners to reshape the home cleaning landscape.

Bridging Technology and Consumer Needs

The Smartwash™ system has not only drawn attention for its technology but also for its ability to address prevalent consumer concerns. Findings show that 71% of consumers are unsure about which detergents to choose and 57% struggle with proper dosing. By automating the selection of washing configurations tailored to each load, Smartwash aims to minimize guesswork and waste while maximizing cleaning effectiveness.

Dorothee Boivin, Corporate Vice President for New Business and Homecare, noted, “Laundry is often seen as a burdensome task rife with challenges. With Smartwash and our partners, we aspire to transform the user experience, elevating standards of cleanliness and care for a more personalized approach.”

The interest generated by Smartwash demos at CES has sparked discussions with appliance and tech industry leaders eager to explore partnerships, highlighting Henkel's prowess in delivering performance through cutting-edge chemistry and sophisticated dosing algorithms. Potential collaborators have praised Henkel’s vision of blending compacted, high-efficiency detergents with advanced technology to enhance user satisfaction and operational efficiency.

Henkel’s future plans include showcasing Smartwash Technology at additional industry events, allowing more potential partners to explore this innovative solution. For companies interested in forming partnerships, Henkel has opened channels for inquiries about collaboration.

Committing to Sustainable Innovation

With its rich history and strong presence in the consumer products market, Henkel has built a reputation for innovative brands like Loctite, Persil, and Schwarzkopf. In fiscal 2023 alone, the company reported sales exceeding 21.5 billion euros. As they aim to introduce Smartwash to the market, Henkel remains dedicated to sustainability—a core value since its inception in 1876.

Employing around 48,000 people globally, Henkel’s commitment to shared corporate values and community-focused innovation positions it as a pioneer in its sector. For further information about Henkel and its initiatives, interested parties can visit their official website at www.henkel.com.

Henkel's Smartwash™ Technology is indeed setting new benchmarks in how consumers approach laundry and dishwashing, emphasizing convenience, performance, and environmental responsibility.