#United States #Atlanta #Naturepedic #Organic Mattress #Atlanta Store

Naturepedic Expands Retail Presence

Naturepedic, a frontrunner in providing GOTS certified organic mattresses and EWG Verified® bedding, has announced exciting news for consumers in the southeastern United States. The brand is opening a new retail location in Atlanta while simultaneously gearing up for its 30th store in Nashville, Tennessee.

New Atlanta Store Launch

The recently opened store in Atlanta can be found at 3167 Peachtree Road NE, Suite D-1. This fresh outlet is designed to be a modern shopping destination where customers can immerse themselves in a variety of certified organic sleep products. Naturepedic offers a wide selection of options, including organic pillows, mattresses, and bedding, catering to the needs of every family member. Customers are welcomed to explore the diverse selections of colors, textures, and sizes that promote healthier sleep.

Naturepedic aims to create a shopping environment that not only highlights its commitment to organic materials but also educates consumers on the importance of sustainable and eco-friendly products.

Nashville Store Opening Soon

The forthcoming Nashville store is anticipated to open its doors in the first week of May 2025, strategically timed just before Memorial Day, which is a significant period for mattress sales. Situated at 3708 Hillsboro Pike, this location will also host a grand opening celebration to coincide with its debut. The Nashville opening represents a significant milestone as it marks Naturepedic's 30th store.

Strategic Growth and Market Insights

Naturepedic's aggressive expansion comes on the heels of a remarkable year in 2024, where the brand experienced unparalleled growth in the omnichannel sector. The company successfully launched eight new corporate stores while logging a consistent double-digit sales growth year after year since 2019. This growth is a result of a strategic plan that relies heavily on valued consumer insights drawn from its eCommerce operations.

Arin Schultz, Chief Growth Officer at Naturepedic, explained the correlation between the company's physical store locations and consumer preferences. "More than half of consumers prefer to begin their mattress shopping journeys in a physical store. Our goal is to meet that demand by establishing our presence in key markets where physical interactions can enhance customer experience," Schultz stated.

Omnichannel Presence

As of now, Naturepedic operates 29 stores nationwide. This robust omnichannel presence allows the brand to deliver a seamless and personalized shopping experience for its customers, both online and in-store. By combining their eCommerce capabilities with an expansive physical footprint, Naturepedic is positioned to serve its customers effectively in the rapidly evolving retail landscape.

For those interested in exploring Naturepedic's offerings, the newly opened Atlanta retail space, alongside its other locations, is readily accessible. More information, including product details and store locations, can be found on their official website at naturepedic.com.

About Naturepedic

For over two decades, Naturepedic has established itself as a leader in the organic mattress and bedding industry. The brand is committed to promoting a holistic lifestyle by creating safer, healthier products that protect both families and the environment. Naturepedic eliminates harmful materials such as flame retardants and polyurethane foam from its products, reinforcing its dedication to consumer safety and environmental stewardship. Not only is the company a proud member of the Organic Trade Association, but it also contributes to 1% for the Planet, supporting charities focused on environmental issues. Customers can shop for Naturepedic products, including mattresses, pillows, and cushions, either online or at their various physical locations throughout the country.