#United States #Parsippany #Kinder Chocolate #Ferrero #Simply Wonderful

Kinder Chocolate Introduces the 'Simply Wonderful' Campaign

On May 30, 2025, Kinder Chocolate, well-known for its creamy and deliciously simple offerings, launched an innovative campaign titled 'Simply Wonderful'. This marks the brand's first major campaign since entering the U.S. market in 2023, emphasizing the joy and creativity that can emerge from simplicity.

The essence of the 'Simply Wonderful' campaign centers on how uncomplicated elements can spark extraordinary experiences. Catherine Bertrac, Senior Vice President of Marketing at Ferrero Mainstream Chocolate, articulated this vision, stating that Kinder believes in the magic that can come from simple ingredients. With a focus on their well-loved milk chocolate and creamy filling, Kinder Chocolate aims to make space for wonder through these unpretentious delights.

The campaign's strategy leverages its youthful audience by featuring stories from children as they share their imaginative insights about what makes Kinder Chocolate special. Alongside this, a delightful short film titled 'Cowboys' will be showcased across various platforms including television, digital media, and social networks. There’s also a parallel series dubbed 'Wonderful Bites' that will be available on social media—both of which highlight the imaginative gameplay that Kinder inspires in young minds.

Through these narratives, the campaign aims to celebrate the boundless creativity inherent in childhood while reinforcing the idea that the most memorable moments often come from simple, yet meaningful experiences. As children recount their adventures with Kinder Chocolate, it serves to remind audiences that wonder and imagination are often born from the most straightforward interactions.

Adopting a minimalist design that reflects Kinder Chocolate's commitment to clarity and creativity, the 'Simply Wonderful' initiative promises to resonate well amid the chaos of modern advertising. It invites consumers not just to view chocolate as a treat but as a gateway to unexpected adventures and memorable moments.

Excitingly, Kinder Chocolate products will be available in single, share, and mini sizes throughout retailers nationwide. In anticipation of the upcoming Halloween season, a new snack-size bag is set to be launched, allowing families to enjoy these delightful treats during festive gatherings.

For more information about the 'Simply Wonderful' campaign and Kinder Chocolate's offerings, visit www.kinder.com.

About Kinder Chocolate

Founded by Michele Ferrero, the Kinder Chocolate brand has become one of the most popular products within Ferrero's extensive portfolio. The primary aim of Kinder Chocolate is to foster connection and shared moments between parents and their children. With a simple yet delectable combination of smooth chocolate and a creamy filling, each individually wrapped treat offers a delightful experience designed to ignite joy and creativity.

About Ferrero

The Ferrero Group originated in Alba, Piedmont, Italy, in 1946, and has since grown into one of the largest producers of sweet packaged foods globally. With over 35 iconic brands, including Nutella®, Tic Tac®, and Ferrero Rocher®, they reach consumers across 170 countries, delighting people with beloved snacks and treats. In North America, Ferrero has seen significant growth and now employs over 5,400 individuals across 15 production facilities and offices. Ferrero's legacy, embodied in its third-generation family culture, prioritizes quality, community engagement, and a commitment to sustainability.