#USA #Hyundai #Fountain Valley #Lil Jon #Palisade Hybrid

Hyundai Unveils Dynamic Campaign Featuring Lil Jon

Hyundai Motor America, in collaboration with Culture Brands, has launched a new marketing campaign named "I See You," showcasing the all-new 2026 Hyundai Palisade Hybrid. This unique campaign is a continuation of the award-winning "OKAY Hyundai" series and aims to connect with modern Black families by integrating music, culture, and authentic storytelling.

Celebrating Culture Through Storytelling

The advertisement prominently features music icon Lil Jon, a Grammy Award winner, who brings his energetic persona to the forefront. Directed by acclaimed filmmaker Joshua Kissi, the ad captures the essence of cultural moments shared by families. It highlights the Palisade Hybrid as not just a vehicle, but a vital part of family gatherings, celebrations, and everyday triumphs.

The campaign is characterized by vibrant scenes of HBCU homecomings, outdoor block parties, and Sunday brunches, where the Palisade Hybrid plays a central role. With his signature tagline, Lil Jon delivers a powerful message that resonates with the audience, celebrating style, joy, and cultural connectivity. According to Sean Gilpin, Vice President of Global Sales Marketing for Hyundai Motor Company, this campaign serves to honor the significant moments in the lives of their consumers.

Authentic Representation Matters

Eunique Jones Gibson, CEO of Culture Brands, emphasizes the campaign's intent to celebrate authenticity within the Black community. The phrase "OKAY!" is more than just a catchphrase; it's a cultural affirmation that speaks to the target audience. The campaign aims to demonstrate how Hyundai's latest SUV aligns seamlessly with the lives of discerning Black families who value style, reliability, and features that cater to their needs.

This collaboration with Culture Brands represents a commitment to authentic representation in media—a mission the agency has championed since its inception in 2017. With an impressive portfolio that seeks to engage African American audiences, the agency ensures they are seen, heard, and valued.

A High-Tech Family SUV

The 2026 Hyundai Palisade Hybrid boasts a sophisticated design, coupled with a hybrid powertrain that allows for over 600 miles of driving range. Its spacious, tech-savvy interior is designed for family interactions and adventures. Hyundai also prioritizes safety with advanced features and offers America's Best Warranty, enhancing its appeal as the ultimate family SUV.

As part of this campaign, Hyundai and Culture Brands are set to roll out an extensive digital and social media initiative. Behind-the-scenes content featuring Lil Jon will be available on various platforms, including Instagram and YouTube, inviting audiences to engage with the brand further.

Conclusion

In summary, Hyundai's "I See You" campaign, featuring the 2026 Palisade Hybrid and the vibrant energy of Lil Jon, is more than a marketing effort. It signifies a celebration of culture, family, and authenticity. By intertwining music and storytelling, Hyundai sets itself apart as a brand that values representation and seeks to resonate with its diverse customer base.